Brands
Videocon bags National Energy Conservation Award 2016
MUMBAI: Videocon, the leading consumer electronic and home appliances company, today added another feather to its cap by winning the first prize for Best Manufacturer of BEE Star Labelled Appliances, in the Air Conditioner category, at the National Energy Conservation Award – 2016. This is the second time in a row that the brand has been awarded the most energy efficient brand. Last year during the award ceremony, Videocon bagged the first prize for the refrigerator category. The award aims at giving national recognition to companies who have made significant contributions in creating awareness towards and production of energy efficient appliances.
Highlighting Videocon’s energy efficient products and practices Videocon Chief Manufacturing and Procurement Officer Abhijit Kotnis said, “It is a moment of pride for all of us at Videocon. We have always worked towards creating high quality and energy efficient Air Conditioners, and it seems that our focus on high-end products has paid off. Videocon extends its sincere appreciation towards the trust of its customers. The award surely would not have been possible without the hard work that the team at Videocon has put in.”
“We are truly honoured to receive the National Energy Conservation Award for the second time in a row. As a responsible Indian manufacturer, we understand the importance of conserving energy for a brighter and better tomorrow, and that is exactly what this award also encourages us all to do. It is our endeavour to achieve the highest energy standards for our products and for that we relentlessly adhere to best practices. Videocon’s focus is always on the high-end products, and hence products like the BEE-certified 5 star range of Air Conditioners will always remain on of the brand’s key strengths,” Videocon Head of Technology and Innovation Akshay Dhoot.
Organised by the Bureau of Energy Efficiency, the award ceremony was held in the capital on the occasion of National Energy Conservation Day. Minister of State (I/C) for Power, Coal, New and Renewable energy & mines, Shri Piyush Goyal presented the awards to all the winners. The award is presented annually by the ministry of power, Government of India.
Brands
Myntra revives ‘Fashion ki Adalat’ to put social judgments on trial for International Women’s Day
Courtroom satire stars Lisa Ray and Archana Puran Singh
NATIONAL: Ahead of International Women’s Day, fashion e-commerce platform Myntra has revived its social campaign Fashion ki Adalat, expanding the idea of societal judgment beyond clothing choices.
The latest instalment of the campaign features actor and model Lisa Ray in a satirical courtroom drama that puts everyday scrutiny of women’s choices on trial. Veteran actor Archana Puran Singh reprises her role as the presiding judge, delivering the verdict in a humorous yet pointed narrative.
Set inside a stylised courtroom, the campaign frames the case as “Society vs Her Choices,” turning familiar criticisms into formal accusations. Through humour and satire, the film examines how women’s decisions, ranging from fashion and career to marriage and identity, are frequently judged across different stages of life.
The narrative traces three phases of Lisa Ray’s life. At 18, her independence is framed as defiance. Later, after marriage, her decision not to change her surname is questioned. In midlife, her ambition and bold self-expression are again scrutinised. Each moment is met with sharp retorts that challenge social expectations and reinforce the campaign’s central message: personal expression should not be subject to public approval.
With Fashion ki Adalat 2.0, Myntra is attempting to broaden last year’s conversation from defending individual fashion choices to questioning the impulse to judge them altogether.
“Self-expression is often met with unsolicited scrutiny,” said Myntra head of social media marketing and creator ecosystem Monalisa Panda. “Through this campaign we wanted to spotlight that reality and celebrate individuality across life stages.”
Created and produced by Ideaz Farm, the film was directed by Yash Danak, with creative direction by Katya Mohan and Rishi P Ekta Taak and Prasanna Shetty served as producers, while P Kalyani Sunil handled cinematography.
The campaign forms part of Myntra’s wider push to position fashion and beauty as tools of personal identity and self-expression for younger consumers across India.
