AD Agencies
Jaideep to lead Ignition’s A-Pac expansion
MUMBAI: Ignition Creative – a leading, global integrated marketing agency headquartered in Los Angeles – has announced the development of its Asia Pacific operations, launching first in India and led by the newly appointed Ignition’s chairman APAC and Middle East Jaideep Singh.
Ignition creates culturally relevant entertainment, offering: strategy, print, audiovisual, digital, social, motion design, music, post-production, sound, computer generated (CG) visual effects and physical production. Clients include: 20th Century Fox, Sony Pictures, TNT, Universal Pictures, Warner Bros., Amazon, A&E, AT&T | U-verse, Cirque du Soleil, HBO, Paramount Pictures, Netflix, Nike, Mattel, Yahoo and many more.
Ignition is bringing a new realm to creative integrated marketing campaigns for brands in India. In addition, it intends to partner with leading Indian film production houses leveraging its recognized experience in creating some of Hollywood’s best integrated film campaigns.
Ignition is a one-of-a-kind, full service marketing agency. Founded in 2003, its vision was to build an offering that combined CEO Martin Kistler’s renowned entertainment expertise with the deep strategic rigor of brand advertising. Starting as a small trailer house, Ignition quickly saw the future development of the entertainment marketing space, adding an integrated department, physical production division and cutting-edge digital and social tools to respond to clients’ evolving needs. This foresight made Ignition Hollywood’s go-to shop for driving new kinds of audience engagement through innovative, viral campaigns.
To date, it has delivered hundreds of award-winning campaigns – from Cannes Lions to Clios – for film studios, TV networks and blue chip brands. Notable work includes Netflix and Marvel’s Daredevil, Transformers, Nike’s NIKEID: LeBron’s Homecoming, The Hunger Games, ESPN / Land Rover, LA Dodgers, Game of Thrones and 2K Games’ awaited Civilization VI, to name a few.
Jaideep Singh’s board consists of veteran, global creatives and business leaders who will be announced over the next two months. Singh will develop, launch and guide Ignition’s expansion in to the APAC and Middle Eastern markets opening its first office in Mumbai, followed by branches opening in Delhi and Bangalore.
“We have experienced rapid growth thanks to Ignition’s proprietary creative process, Ignite360, which led us to become recognised globally for our ability to help clients unleash new revenue streams while also meeting their marketing needs. As we’ve gained organic momentum, we have seized the opportunity to expand our international footprint, bringing the agency’s diverse talent-pool and full-service offering to more markets,” said Ignition Creative founder, CEO and chief creative officer Martin Kistler.
“We feel fortunate to have found a perfect partner in Jaideep Singh whose relevant experience of India and solid understanding of global media industries will help us grow our international operations. His extensive knowledge of international partnerships and expertise in cultural and social trends make him an invaluable addition to Ignition’s leadership team,” added Kistler.
Earlier this year, Singh was appointed as the managing director of creative technology innovation group, Volocity Media, to launch its India and APAC operations. He continues to spearhead Volocity’s expansion plans alongside his new role at Ignition. Singh holds to his credit 20 years of diverse experience across marketing, media and entertainment. A decorated ex-army major who for the last 15 years has worked with notable companies, including, JK Tyres, Confederation Of India Industries and Radio Mirchi. His last stint was a stellar 10-year position at Viacom India, where — as Senior Vice President and Business Head of Integrated Network Solutions — he launched hosts of domestic and global impact’s (IP’s), secured strategic media partnerships with brands, government sectors and engaged with entertainment and media divisions across the globe.
“There is high demand from businesses in the Middle East, India and across Asia to work with an agency that combines data-driven strategy, purposeful creative and cutting-edge technologies to deliver measurable campaign results. Ignition offers a unique, integrated package of services plus award-winning experience marketing global brands and Hollywood blockbusters. So it’s a thrilling venture applying its success to explore new markets and push new creative boundaries,” said Singh.
AD Agencies
AdTrust Summit 2026 to examine trust, AI and Gen Alpha in advertising
Two-day summit in Mumbai to explore ethics, regulation and the future of advertising trust
MUMBAI: At a time when advertising is navigating a delicate trust deficit, the Advertising Standards Council of India is preparing to bring the industry to the table. On 17 and 18 March, the body will host the inaugural AdTrust Summit 2026 in Mumbai, a two-day gathering designed to spark conversation around responsibility, regulation and credibility in modern advertising.
The summit, to be held at the Jio World Convention Centre in Bandra Kurla Complex, will bring together leaders from advertising, media, technology and policy to examine how brands can build trust in a marketplace increasingly shaped by algorithms, influencers and artificial intelligence.
In an age of deepfakes, dark patterns and blurred lines between content and commerce, the question is no longer just how brands capture attention, but whether audiences believe what they see. The AdTrust Summit aims to unpack that challenge.
Day one will turn its attention to the youngest digital natives. Titled Decoding Gen Alpha, the session will unveil ‘What the Sigma?’, a study by ASCI and Futurebrands Consulting that explores how children growing up in a hyper-digital environment encounter advertising and commercial messaging.
The report presentation will be delivered by Santosh Desai, founder and director at Think9 Consumer Technologies and a social commentator known for his insights into consumer behaviour. The discussion that follows will attempt to decode how Gen Alpha consumes media, interacts with brands and navigates the growing overlap between entertainment and marketing.
In a move that mirrors the subject itself, two Gen Alpha students will also join the conversation, offering a rare perspective from the generation advertisers are trying to understand.
The second panel of the day will shift the focus from observation to implication, asking what the report’s findings mean for brands, agencies and society. Speakers include Karthik Srinivasan, communications strategy consultant; Preeti Vyas, president at Mythik; and Abigail Dias, associate president planning at Ogilvy. The session will be moderated by Sonali Krishna, editor at ET Brand Equity.
Day two moves from insight to regulation. Under the theme From Compliance to Trust, ASCI will release its Ad Law Compendium, a comprehensive guide to India’s advertising regulations.
The day will open with a keynote by Sudhanshu Vats, chairman at ASCI and managing director at Pidilite Industries, followed by a chief guest address by Sanjay Jaju, secretary at the Ministry of Information and Broadcasting.
Legal experts from Khaitan & Co., including Haigreve Khaitan, senior partner, and Tanu Banerjee, partner, will present an overview of the current advertising law landscape in India and examine whether existing frameworks are equipped to deal with emerging technologies and formats.
Subsequent panels will explore issues increasingly shaping the industry’s ethical compass. Conversations will range from the limits of persuasive design and the rise of dark patterns, to the growing scrutiny brands face from digital creators and consumer watchdogs.
One session will also feature Revant Himatsingka, widely known online as the Food Pharmer, whose critiques of packaged food brands have sparked debate around transparency and corporate accountability.
Later discussions will turn toward media literacy among Gen Alpha, asking how children can be equipped to navigate a digital world where gaming, content and commerce are becoming indistinguishable.
The summit will conclude with a final panel on the future of advertising, bringing together voices from agencies, legal circles and technology platforms to discuss how innovation, intelligence and integrity can coexist.
For an industry built on persuasion, trust has always been its quiet currency. But as audiences grow more sceptical and digital ecosystems more complex, that currency is under pressure.
Events like the AdTrust Summit suggest the advertising world knows it cannot afford to take credibility for granted. The real challenge now is turning conversation into commitment.
