Brands
The cannon returns as Adidas and Arsenal unveil home kit for 2024/25
Mumbai – adidas and Arsenal revealed the new home kit for the 2024/25 season, with the club’s iconic cannon at the heart of a timeless look that celebrates the rich heritage of The Gunners.
The club’s traditional colours of red and white with a slick navy addition, combine to create a modern looking design, that sees the cannon feature outside the crest on the home kit for the first time since the 1989/90 season. Previously seen on Arsenal away and third kits, the cannon represents an enduring symbol of Arsenal’s history which has been synonymous with the club since its inception.
The minimalist design features a block red and white base. The use of a unique structured fabric throughout, creates a textured feel and adds intrigue to the design when viewed up close. Binding the jersey is the use of navy-blue detailing on the adidas three-stripes and side panels, creating a seamless connection between shirt and shorts.
The new kit will be worn on pitch for the first time by Arsenal Women when they take on Brighton in the final match of the WSL season on Saturday May 18.
The 24/25 season will see the iconic symbol feature across home, away and third kits for one season only – creating a fresh and forward-looking aesthetic, acting as the club’s compass guiding the teams forward as one in the pursuit of progress.
adidas SVP of Product and Design Sam Handy said, “We anchored this season in the iconography of Arsenal – and there is no more iconic symbol for Arsenal than the cannon. In development, we revisited the archive and reviewed years of design and collaboration, the core elements of the club’s identity to players and supporters.
So, this season is all about the cannon, the role it plays in the legacy of the club and reintroducing it to a fresh generation of supporters and players.”
Arsenal forward, Gabriel Martinelli said, “Since joining Arsenal, it has been clear to me how important the cannon is, to this great club and our supporters. It epitomises our spirit and we’re excited to wear it on the pitch with pride next season.” men’
Arsenal forward, Alessia Russo said, “I love the simplicity of this new kit – giving the cannon space to shine. We know how much it means to the supporters – so to have it front and centre of our home kit will fill us with confidence every time we step foot on the pitch.”
Crafted for performance and to provide world-class players with the confidence to play under pressure, the lightweight jerseys feature the latest in adidas technology and were created in close collaboration with the Arsenal men’s and women’s teams.
The on-field version of the jersey is constructed with HEAT.RDY technology, optimized to keep players feeling comfortable. While the fan version features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry.
The debut of the home kit is accompanied by an exciting tribute film, exploring the passion that is invoked by the iconic Arsenal cannon. Starring club Martin Odegaard, Gabriel Martinelli, Bukayo Saka, Alessia Russo, Beth Mead and Lotte Wubben-Moy, the launch film features the players at significant landmarks across Emirates Stadium – from the electric North Bank to the home changing room – and explores what the famous symbol means to them and the club’s supporters.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
