Brands
Jahan Desh ke Rakshak wahan tak DishTV; special offer launched
MUMBAI: There is no greater love, than the love for one’s country. As India celebrated the 69th Army Day on 15 January, DishTV paid tribute to the valour, indomitable spirit and determination of the brave soldiers of the Indian Armed Forces.
DishTV network reaches far-flung areas where the jawans of the Indian Army are posted. Highlighting this strength, DishTV has launched a campaign under the aegis ‘Jahan Desh ke Rakshak wahan tak DishTV.’
Saluting the spirit of The Indian Armed Forces – DishTV has also announced special offers. The offers that are extended on the occasion of Army Day, give distinct benefits to the jawans of the Defence and Paramilitary forces and their families, to avail discounts on DishTV connections under the ‘Jai Jawan’ scheme. Under this scheme, on new acquisition of SD or HD connection, a Jawan can enjoy a host of special offers on the new set top box as well as on monthly recharge amount. The extra relocation charges have also been waived off for our brave sentinels.
DishTV India CEO Arun Kapoor expressed, “It is truly an honour to salute our superheroes and brave hearts on Army Day. As an acknowledgement of their devotion to the nation, we have launched special offers for our Jawans in the Indian armed forces and their families. This is our commitment to recognising the armed forces’ selfless services and sacrifices.”
As a tribute to the Armed forces altruistic services, the brand has extended services to the nation’s protectors by introducing a relocation plan specifically designed for armed force personnel and families who constantly on the move and are deputed to numerous locations. DishTV will waive off the relocation charges when the officers and Jawans shift to a new location. With these bundle of offers, they can take their DishTV connection everywhere they go at pocket-friendly prices and convenience.
As an extension to the brand’s tribute to the army’s altruistic service to the nation, DishTV has also come up with a relocation plan specifically designed for armed forces personnel, who are constantly on the move and are posted to different locations. DishTV will waive off the relocation charges whenever the person shifts to a different area. Along with the bundle of benefits offered to the Jawans, they also take their DishTV connection everywhere they go at pocket-friendly prices and convenience.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
