iWorld
Netflix facilitates downloads on Android memory cards
MUMBAI: OTT and VOD services have been adding a variety of content and myriad features to attract more and more consumers to their service in India. India is one of the fastest growing smartphone-owning countries as hinted by Ericsson recently.
Launched last year in India, Netflix, the entertainment streaming company, recently added the ability to download its dynamic entertainment content on memory card or expandable storage on Android operating system.
Users can now download content on Android smartphones and tablets. Earlier, the company had opened up the ‘watch offline’ feature as a response to the growing business race from players such as Amazon Prime and Hotstar.
The feature however is restricted to inbuilt storage. Players such as YouTube also have a similar limitation. But, the new feather in its cap could Netflix hike its user base in densely populated nations such as India.
But, the new feature does not surprise Nougat or Android Marshmallow users as they could already avoid limitations by using the adoptable storage option.
However, for those who can’t do this, they make use of Netflix app and move to the option of ‘download location’ and select from the storage options — SD card or internal storage.
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iWorld
JioHotstar and OpenAI partner to bring ChatGPT-powered personalised content to 500m Indian viewers
Fireside chat at AI Impact Summit 2026 highlights AI-driven content discovery and personalised storytelling
DELHI: At the AI Impact Summit 2026, a defining conversation unfolded between Uday Shankar, vice-chairman, JioStar, and Sam Altman, ceo and co-founder, OpenAI, spotlighting how AI is transforming creation, distribution and consumption of content.
The discussion coincided with Jiostar’s landmark announcement: a partnership between JioHotstar and OpenAI that will embed ChatGPT-powered conversational search and discovery into the platform. The move aims to deliver seamless, multilingual, deeply personalised experiences for India’s 500 million-plus viewers, fundamentally redefining how content is discovered and consumed.
“There’s a lot of noise about content overload. We see a different reality. In a country as diverse as India, there isn’t enough content that truly reflects its cultural and regional nuance. That’s the opportunity,” said Shankar. “Across content, commerce and consumer experience, this partnership lets us rethink the ecosystem. Technology now allows storytelling to move from static and broad to dynamic and deeply personalised, aligned to the unique tastes of every consumer. The future isn’t more content. It’s more relevant content.”
Altman added perspective on India’s AI momentum: “What feels different here is the energy. There is a clear sense of going all in on AI, not just as individual companies, but as a country. Safety has to be taken seriously. Ensuring that benefits are widely distributed has to be taken seriously. But above all, the focus is on creating real value for companies and for people through the services we build. That is the balance driving this moment.”
The partnership signals a shared commitment to responsibly scale AI-powered experiences that deliver tangible business value while making a meaningful impact on consumers. By combining India-specific content nuance with OpenAI’s generative intelligence, Jiostar is betting on a future where discovery, engagement and relevance replace sheer volume—setting the stage for a new era in personalised entertainment.
