MAM
Hyundai Motor drives sustainable clean logistics in U.S. with vision for a hydrogen society
Mumbai: Hyundai Motor Company (Hyundai Motor) today shared its hydrogen vision and introduced its U.S. clean logistics business powered by the company’s Class 8 XCIENT Fuel Cell electric truck at the Advanced Clean Transportation (ACT) Expo 2024.
The company is exhibiting the XCIENT Fuel Cell truck and fuel cell system, along with digital exhibits, demonstrating the vehicle enhancement concept and its hydrogen value chain technologies, from 20–23 May at the Las Vegas Convention Center.
Building a hydrogen society roadmap
At Hyundai Motor’s press conference, Hyundai Motor executive vice president and head of the global commercial vehicle and hydrogen business Ken Ramirez, highlighted the company’s commitment to building a hydrogen society. He spoke about the true value of hydrogen and how Hyundai Motor Group (the Group) is leveraging its affiliates’ cross-industry capabilities spanning the entire hydrogen value chain — from hydrogen production and storage to logistics, transport and diverse applications — to realize the company’s vision for a hydrogen society.
Earlier this year, Hyundai Motor announced a vision for the HTWO brand’s expanding role in the hydrogen value chain, signalling that it will be the catalyst for a global energy transition. Hyundai Motor aims to realize its vision for a hydrogen society by leveraging the Group’s integrated capabilities across various industries.
“Our HTWO brand’s expanding role reflects Hyundai’s unique reach beyond mobility into an integrated hydrogen value chain to lead the global energy transition,” Ramirez said. “We are like no other energy company with roots deeply grounded in mobility – and we are like no other mobility company with branches so far reaching into energy. Our mission has always been clear: leverage our strengths in both mobility and energy sectors to realize our vision for a hydrogen society.”
Joining the presentation, Hyundai Motor North America senior vice president and head of commercial vehicle and hydrogen business development Jim Park detailed the company’s rollout of its Class 8 XCIENT Fuel Cell electric trucks in key U.S. hydrogen logistics projects, including the NorCAL ZERO Project and Clean Logistics Project as further proof of the company’s commitment.
Last year through the NorCAL ZERO Project, Hyundai Motor deployed 30 XCIENT Fuel Cell trucks at the Port of Oakland and Port of Richmond to haul freight containers and vehicles, marking the single largest commercial deployment of Class 8 heavy-duty hydrogen fuel cell electric trucks in North America. In Georgia, the company is working on the Clean Logistics Project at its Hyundai Motor Group Metaplant America (HMGMA), to decarbonize the company’s production facility.
“This landmark port decarbonization initiative in California serves as a prime example of how hydrogen trucks are paving the way towards sustainable future logistics,” Park said. “By replicating the success of NorCAL ZERO and tailoring it to specific customer needs, we at Hyundai aim to create a worldwide network of clean, hydrogen-powered operations.”
Hyundai Motor is actively working to decarbonize its captive logistics through the Clean Logistics Project. This year, the company will take a significant step by deploying XCIENT Fuel Cell trucks to its facility in Georgia. This deployment will begin Hyundai Motor’s efforts to reduce emissions from its internal logistics operations.
HTWO Logistics to bring clean solutions to HMGMA
GLOVIS America executive director Glenn Clift a leading logistics provider that shares Hyundai Motor’s hydrogen vision, joined the press conference as a guest speaker to introduce HTWO Logistics, a partnership for benchmarking in sustainable logistics solutions revolving around HMGMA.
“Our clean logistics operation in Georgia deals specifically with reducing the carbon emission of inbound and outbound transportation around our new manufacturing facility,” Clift said. “Through HTWO Logistics, we will partner with Hyundai Motor in establishing a value chain of clean hydrogen production, supply, refuelling and zero-emission vehicles to handle the logistics, creating a hydrogen mobility ecosystem in and around Georgia’s Metaplant.”
Through this partnership, the two companies will leverage a comprehensive suite of HTWO solutions to maximize carbon emissions reduction. By gaining valuable insights from this project, the companies aim to replicate this success model globally, further expanding Hyundai Motor’s HTWO business.
XCIENT Fuel Cell truck product enhancement concept
In line with Hyundai Motor’s continuous dedication to customer-driven innovation, the company digitally previewed the enhancement concept of its XCIENT Fuel Cell truck.
The enhancement concept videos on display show a 12.3-inch fully digital instrument cluster, offering drivers clear and concise information at a glance, and a 12.3-inch touchscreen infotainment system with physical buttons integrated into the centre console for driver convenience.
The display model also features a comprehensive suite of Hyundai Motor’s Advanced Driver-Assistance Systems (ADAS) designed to enhance vehicle safety and minimize driver fatigue. These enhancements include Forward Collision-Avoidance Assist (FCA), Lane Departure Warning (LDW), Side Collision Avoidance Warning (SOD) and Smart Cruise Control (SCC).
The company also introduced its collaboration with autonomous driving industry leader Plus to enhance road safety and freight efficiencies. The two companies are testing Level 4 autonomous driving technology on Hyundai Motor’s XCIENT Fuel Cell truck in the U.S., a first for a Class 8 fuel cell electric truck in the country.
Hyundai Motor’s XCIENT Fuel Cell truck, equipped with Plus SuperDrive Level 4 autonomous driving technology, is on display at Plus’s ACT Expo booth (#2044).
HTWO’s vision for hydrogen’s potential in the CV sector and beyond
Widely regarded as a safe, clean and sustainable energy carrier, hydrogen is considered a perfect solution for commercial vehicles and logistics transportation due to its diverse advantages, including production, storage, logistics and refuelling infrastructure. Hydrogen is a high-density energy carrier that allows fuel cell electric vehicles (FCEVs) to provide a sustained power output suitable for long-haul driving and carrying heavy loads.
Hyundai Motor’s XCIENT Fuel Cell truck, powered by its field-proven fuel cell system, is already a game changer and leads the FCEV market, with units in operation around the world, including in Europe, South Korea and North America. Hyundai Motor’s hydrogen fuel cell technology is already going beyond mobility into various applications, including stationary power, industrial equipment and, soon, electrolyzers.
As announced at CES 2024, HTWO has evolved from a fuel cell system to a complete hydrogen value chain brand, integrating the Group’s capabilities across various industries. By leveraging its strength in the mobility and energy sectors, the Group is now uniquely positioned to offer holistic solutions spanning every stage of the hydrogen value chain.
Moving upstream in the hydrogen value chain, the Group has developed pioneering methods for converting organic waste into hydrogen as part of its pilot project operating in Chungju, South Korea. By extracting biogas from food waste, hydrogen is created through an advanced process. This hydrogen is then supplied to an on-site hydrogen refuelling station to power hydrogen vehicles. The Group will have another facility in Korea by the end of this year in which sewage sludge is transformed into hydrogen.
The Group is also reviewing a hydrogen energy business model to integrate the whole value chain, from hydrogen production through plastic-to-hydrogen technology, to carbon capture, utilization, storage (CCUS), transportation, supply and applications.
XCIENT Fuel Cell truck on display at ACT Expo 2024
The XCIENT Fuel Cell truck with a 6×4 drive axle configuration is on display at Hyundai Motor’s booth (#530, open to the public May 20-23) along with a hydrogen fuel cell system. The truck will be shown together with digital exhibits demonstrating the company’s HTWO Grid solutions and the enhancement concept of the XCIENT Fuel Cell truck. The company is also operating an XCIENT Fuel Cell truck test drive program at the Expo (May 21-22).
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
