Music and Youth
Shemaroo wins ‘social media’ gold for #FilmigaaneAntakshri
MUMBAI: Shemaroo Entertainment Ltd, one of the leading content houses in the country wins a “Gold Award” for #FilmigaaneAntakshri at the 7TH India Digital Awards organized by IAMAI in the category of Social Media Marketing. IAMAI had around 300 entries from leading brands and five among them were nominated for the award namely Coca Cola India, IDFC Bank, Woodland Worldwide, Nutralite and Shemaroo Entertainment Ltd.
Prior to this #FilmigaaneAntakshri also entered the Limca Book of Records for hosting the longest running Antakshari on Twitter. #FilmiGaaneAntakshari, an initiative by Shemaroo’s Filmigaane, is the first of its kind digital campaign that ran on Twitter for 7 continuous days, 24 hours from 26th September’16 to 3rd October’16, a total of 168 hours. The campaign was designed to make people re-live the beautiful retro era. During the course of this campaign, on an average one winner was selected in every 5 minute and total of 2016 winners selected in 168 hours. A Grand prize worth Rs. 10,000 was announced for the person who showed the maximum participation during the campaign. The campaign created a stir amongst the twitter users and went viral for days. Shortly radio and news portals also started speaking about it.
Shemaroo Entertainment director Jai Maroo said, “It is an exciting moment for us. We are thankful to the IAMAI for the prestigious award. In last few months we have redefined our social media strategy and gone a step further to bring twist and turn in the rules of entertainment on social media. People believed that twitter is more youth oriented platform and a retro Antakhri on the platform is not a great idea. However, we decided to challenge the thoughts and we created history. This award speaks out loud that we are on the right track and I believe this is just the beginning and many more stories will be told.”
Shemaroo director Hiren Gada shared his thoughts on the occasion, “We are excited and overwhelmed at receiving this award. We are also thankful to IAMAI and the jury members for the recognition they have given to our initiative. Our social media team consists of a group of enthusiastic, young and vibrant people who have strive to gather a deep understanding of consumer preferences. They keep coming up with fresh and innovative initiatives to entertain and engage the populace on the platform. With this award, it feels that our efforts are being recognized by the industry.”
The Internet & Mobile Association of India (IAMAI) is a not-for-profit industry body that has the mandate to expand and enhance the online and mobile value added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers and other stakeholders. The association addresses the issues, concerns and challenges of the Internet and Mobile economy and takes a leading role in its development.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
