Brands
Nestle Alpino love notes from Anuja Chauhan
MUMBAI: It’s that time of the year again when romances bloom to a different beat, when ‘personal’ touch makes all the difference and when the loved ones come together. And, on that note, Nestlé Alpino is all set to celebrate love with popular rom-com writer Anuja Chauhan for an exciting Valentine’s Day activity titled Alpino Love Notes with Anuja Chauhan.
Positioned as ‘Love’s Little Helper’, in this unique campaign, Alpino will help lovers to say it just right and add the magic of expressing personal emotions, as writer Anuja will carefully craft “Love Notes”. These notes will be wrapped around special packs of Nestlé Alpino and will also be available online for people to share. The campaign will be launched on Facebook with the release of a short digital video featuring Anuja Chauhan along with a compilation of all these special Love Notes. Later, ‘Love Notes’ will be launched online in the form of an e-book.
Commenting on the activity, Nestlé India GM chocolate & confectionery Nikhil Chand says, “As a brand, Alpino has always lived up to its message of ‘To love is to share’, personalising this at every consumer touch point. This Valentine’s Day, Alpino expresses many dimensions of love in a personal way . The tie-up with Anuja Chauhan with specially written love notes for Valentine’s day is a category first.”
The on-ground leg to the activation brings to life the joy of expression through personalized calligraphic cards being printed in stores with a personalized message of love. This will be given with every pack of Alpino. This promotional activity is driving engagement in Delhi/NCR, Mumbai and Bangalore by partnering with the More retail chain.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
