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‘New oil’ provider Jio open to partnerships

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MUMBAI: Reliance Jio, which has crossed 100-million customer milestone after its launch in September 2016, has an open mind for partnerships at this stage. Jio hopes to put India among the top 10 countries in terms of broadband access, from the 155th position in 2015.

Reliance Industries chairman Mukesh Ambani, speaking at the Nasscom leadership forum in Mumbai, is betting big on data-driven telecom, emphasising that data was the “new oil”. Crediting the success of Jio to the Aadhaar-based verification, Ambani, who spent over Rs 1.2 trillion on Jio, said that the foundation of the fourth industrial revolution was connectivity and data, which was the new natural resource.

Predicting that India would be a key player in this revolution, PTI reported Ambani as stating that India’s large talent base would have had a competitive advantage.

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The salient feature of this revolution is “convergence of the physical biological and digital sciences”, and “we are on the threshold of an exponential change,” he said. India’s 1.3 billion propulation, Ambani said, lends it a huge advantage and the data thus generated could be converted into intelligence.

Ambani recommended looking at the larger picture of helping millions to resolve their problems with the adoption of digital technologies. Digitalisation would continue to face challenges in terms of security, privacy and data theft, but that they could find solutions to problems.

Ambani advised adopting of next generation technologies. India would have to become the capital of real implementation of blockchain, he said, adding that they had the opportunity to adopt artificial intelligence and natural language processing, adopt drones in India’s own logistics as India could become one of the largest software markets.

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Ambani advised the industry to focus on the home market while describing the protectionist statements of the new US president Donald Trump as “a blessing in disguise” for the Indian IT sector. The US$ 155-billion Indian IT industry earns over 65 per cent of its revenues from the US.

The IT industry meantime awaits clarity on Trump’s plans to double the salary for H1-B visa-holders and significantly curb visa issuance to techies.

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http://www.indiantelevision.com/iworld/telecom/jio-may-use-us44bn-to-lay-ofc-expand-network-to-stifle-competition-170118

http://www.indiantelevision.com/iworld/telecom/jio-becomes-top-isp-wireline-growthretards-overall-broadband-internet-subs-fall-in-nov-16-170202

http://www.indiantelevision.com/iworld/telecom/q3-17-jio-affects-airtel-revenue-digital-tv-segment-numbers-up-170124

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iWorld

Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views

Reality competition becomes most watched show on JioHotstar in debut week.

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MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.

Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.

Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.

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What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.

The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.

With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.

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