Ad Campaigns
Make the most of this bargain, says ShopClues
MUMBAI: ShopClues, one of India’s largest managed marketplace known for its deals and unparalleled price points, is now ready to roll out its ShopClues Surety programme alongside its Super-Bargain Sale.
ShopClues Surety is an extension to ShopClues’ Buyer Protection promise, which ensures that lakhs of products undergo extensive 5 point quality check and have a secure dispatching. It also marks out products sold by brand authorised sellers, providing a hassle free and convenient online shopping experience. The Super Bargain Sale highlights this program by guaranteeing a smooth shopping experience, through products that have not only undergone the Surety checks, but are also available at the best-discounted price-points possible in the market. The sale began on 21 February and ends on 28 February.
The TVC, christened ‘Super-Bargain Sale’, focuses on the different kinds of bargaining with several characters, from a 20-something girl, to a married couple to Sisters trying to bargain for best deal. The film ends with a voice-over that relieves the audience by offering the ShopClues ‘Super-Bargain Sale’, where one can shop for products at Super-bargained deals without worrying about quality and bargaining. The film has been conceptualised by Enormous brands, the creative partner of Shopclues.
ShopClues VP – marketing Harneet Singh said, “ShopClues recently completed 5 years since its inception and through the years we have strived to offer the largest selection at the best price points. We Indians love to get the best prices and deals on our shopping, bargain is hence ingrained in our day to day shopping behaviour to achieve it. At the same time quality is also very important as we don’t want to compromise and want the best value for our money. Our Super Bargain Sale campaign, through the new TVC, promises to deliver on these two aspects for our consumers. A lot of hard work has gone in working with our Sellers in getting the best deals on lakhs of products which they sell on our platform. We really hope to delight our consumer through Super bargained deals on Quality checked products and we are sure they would enjoy the TVC.”
Enormous MD Ashish Khazanchi said, “It’s too easy to fall into the ‘just another sale ad’ club these days. Steep discounts have become table-stakes in the e-commerce world. 70% discount or a steep 80% discount, no longer cuts ice with the consumer. We set out to find new clothes for discounts and stumbled upon a fertile bazaar behaviour – ‘there’s a tireless bargainer in every Indian’. The new film hinges on this very insight to drive home the message of good quality products at already bargained prices.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
