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Amazon’s Michael Paul joins MLB’s video streaming service BAMTech
MUMBAI: Amazon’s digital media executive Michael Paull has been hired to lead the $3 billion video-streaming company BAMTech. The announcement was made by Major League Baseball Advanced Media, which sold one-third of BAMTech to Walt Disney in August. Disney bought a 33 per cent stake in BAMTech for $1 billion Baseball still owns a majority of BAMTech. Disney in three years will have the option to take a controlling stake.
Paull is due to take up his new role next month and is expected to oversee Disney-owned sports network ESPN’s upcoming subscription streaming service. He will relocate from Seattle to New York and report directly to BAMTech’s board of directors. He replaces Bob Bowman, who will remain MLB’s president of business and media. Bowman will also serve on the seven-member BAMTech board of directors, along with Rob Manfred, ESPN President John Skipper, Disney executive Kevin Mayer and commissioner of the National Hockey League Gary Bettman, which is also an investor in the company.
“Michael will deliver on the incredible potential and promise this venture has for building powerful viewing experiences for its clients and their customers,” Manfred said in a statement.
For the last three years, Paull has been vice president of digital video for Amazon Inc. He oversaw the introduction of Prime Video and significantly increased the production of original series and films. Prior to joining Amazon, Paull also held leadership positions at Sony Pictures, Sony Music, Fox Entertainment and Time Warner.
BAMTech started out as the interactive media and internet company of Major League Baseball and is now jointly owned by Major League Baseball Advanced Media (MLBAM), The Walt Disney Company and the National Hockey League (NHL). It claims to have 7.5 million global paid subscribers through OTT products for sports, news and entertainment partners including HBO Now, the NHL, MLB, the PGA Tour, WWE Network, Riot Games/League of Legends, and Ice Network.
Through a partnership with Discovery, BAMTech also jointly formed BAMTech Europe to move into this market and provide technology services to a broad set of clients across the continent, including Eurosport’s digital products.
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Netflix cuts jobs in product division amid restructuring
Layoffs hit creative studio unit as leadership and strategy shifts unfold.
MUMBAI: The streaming wars may be fought on screen, but the latest plot twist is unfolding behind the scenes. Netflix has reportedly begun laying off several dozen employees from its product division as part of an internal reorganisation, according to a report by Variety. The cuts are believed to have primarily affected the company’s creative studio unit, which works on marketing assets such as in app trailers, promotional visuals and live experience content for the streaming platform.
The company has not disclosed the exact number of employees impacted.
According to the report, the layoffs were not tied to employee performance. Instead, the restructuring eliminated certain roles while other employees were reassigned to different teams within the organisation.
The roles affected are understood to include designers, producers and creative specialists responsible for marketing and brand experience initiatives.
The job cuts come as Netflix adjusts its leadership structure and reshapes its product and creative teams. Last month, Elizabeth Stone was promoted from chief technology officer to chief product and technology officer, giving her oversight of product, engineering and data operations across the company.
Earlier, in December 2025, Netflix also appointed Martin Rose as head of creative for global brand and partnerships, a move seen as part of a broader restructuring of the company’s brand and product functions.
Despite the layoffs, Netflix remains one of the largest employers in the streaming sector. The company is estimated to employ around 16,000 people globally, with roughly 70 percent of its workforce based in the United States and Canada. In 2023, the company reported approximately 13,000 employees, indicating that its headcount had grown significantly before the latest restructuring.
The workforce changes arrive at a time when Netflix is navigating a shifting financial and strategic landscape in the global entertainment industry.
The streaming giant recently secured $2.8 billion in additional cash after receiving a breakup fee from Paramount Skydance following its withdrawal from a deal involving Warner Bros. Discovery.
Speaking to Bloomberg, Netflix co chief executive Ted Sarandos explained that the company had evaluated multiple scenarios during the negotiations but chose not to match the competing offer once it learned that a higher bid had been submitted.
Netflix had capped its offer at $27.75 per share and ultimately stepped back rather than pursue Paramount’s $111 billion acquisition deal, which included a personal guarantee.
Sarandos also cautioned that the financing structure behind the Paramount Skydance transaction could have ripple effects across the entertainment industry.
According to him, the debt heavy deal could trigger significant cost cutting, with David Ellison, chief executive of Paramount Skydance, expected to eliminate about $16 billion in costs and potentially cut thousands of jobs as part of the integration process.
For Netflix, the current restructuring appears to be part of a broader attempt to streamline operations while continuing to invest in product, technology and global content even as the streaming industry enters a new phase of consolidation and financial discipline.
