iWorld
‘Sa Re Ga Ma Pa Li’l Champs’ on Zee TV via dittoTV
MUMBAI: Sa Re Ga Ma Pa, a singing talent hunt show, is back with a bang! Hugely popular over the last 22 years, the show is set to launch the sixth season of its sub series for kids on 25 February. Li’l Champ fans can watch the show live as it airs on their smartphones on Zee TV, available only on dittoTV.
The latest season will witness the comeback of the musical duo – music composer-actor, Himesh Reshammiya, and the voice behind the hit songs from Jodhaa Akbar and Ghajini, Javed Ali, in the panel of judges. Also making her debut on the judges panel will be popular Indian singer, Neha Kakkar.
Z5 India Business head of digital Archana Anand said, “Sa Re Ga Ma Pa Li’l Champs is one of India’s most awaited television shows, with a wide fan following. The show brings together the best untapped talent from across the country and gives them a platform to launch their careers as playback singers. We are excited to bring to our subscribers the 6th season of the kid’s reality show, where participants have been shortlisted from over 60,000 entries post a set of gruelling auditions. As it is a weekend show, many people may miss out on the live airing since they may be out or may not have easy access to a television set. dittoTV now makes it possible for them to conveniently watch Li’l Champs as it airs, anywhere on any internet-enabled device, and at an extremely affordable price point”
Sa Re Ga Ma Pa Li’l Champs season 6 will be aired every Saturday and Sunday, at 9 pm.
The dittoTV app is available on Android and iOS platforms, with a monthly subscription charge of INR 20.
iWorld
Prashant Iyer joins Sony LIV as head of marketing
The former Netflix India director grew the streamer’s social following from half a million to 55m
MUMBAI: Sony LIV has poached one of India’s most battle-hardened streaming marketers. Prashant Iyer, who spent nearly eight years at Netflix building its India operation into a social-media juggernaut, has joined the platform as head of marketing.
Iyer leaves Netflix having done rather a lot. He grew the streamer’s India social community from roughly 500,000 followers to over 55m, delivered engagement and organic impressions double those of rivals, and ran more than 250 campaigns across titles, brand and partnerships. In his final role as director, marketing, he sat on the core leadership team credited with driving 15-times revenue and subscription growth over eight years. He also served as the only director-level social leader across Asia-Pacific, a regional mandate that stretched across a 200m-plus follower community.
Before Netflix came Nike, where Iyer spent three and a half years straddling digital brand commerce and key account management, including ownership of Myntra, the brand’s largest digital account in India. Earlier still, Titan Company gave him his first crack at brand and digital marketing.
Sony LIV, which has been muscling for position in an increasingly crowded streaming market, has landed a marketer who knows precisely how to build an audience from scratch and, just as importantly, how to keep it. For a platform still chasing the kind of cultural cachet Netflix India took years to earn, that is not a bad place to start.
