Brands
Perfetti Van Melle brings back Center Shock
MUMBAI: Perfetti Van Melle India has announced the launch of Center Shock in the Indian market; a sour flavoured gum in line with the growing sour flavours trend worldwide.
Center Shock was launched in 2002, and created an excitement in the gums category with a sour flour and ‘shocking’ consumption experience. The brand created its own set of followers with a differentiated taste profile and entertaining advertising. It was later phased out in line with business plans.
Center Shock will be available at Rs. 2 per gum in an attractive jar for high in shop visibility and will be supported with a campaign on digital media to build awareness.
Perfetti Van Melle India director – marketing Rohit Kapoor says, “Consumers are accepting sour flavours more now, and so we have worked to get to launch Center Shock. It’s a joy to bring back a brand on the basis of consumer demand. We will be supporting the launch on social media exclusively, with the same loved communication (designed by Ogilvy) as before. It will be available as a limited edition.”
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Brands
Nemetschek appoints Alok Sharma as managing director and vice president for India
Veteran software leader to drive India strategy and enterprise growth
MUMBAI: Nemetschek Group has appointed Alok Sharma as managing director and vice president for India, underscoring the company’s ambitions in one of the world’s fastest-growing construction markets.
The appointment comes as India accelerates investment in infrastructure, urban development and public sector modernisation, with digital tools increasingly central to efficiency, compliance and lifecycle management across construction projects.
Based in Mumbai, Sharma will lead Nemetschek’s India growth strategy. This strategy will focus on deeper enterprise and government engagement, expanding the local partner ecosystem and accelerating the shift towards subscription and SaaS-led digital construction models. A key priority will be scaling building information modelling (BIM) adoption across infrastructure and real estate projects.
Sharma brings over 30 years of experience building and scaling software businesses across India and the Saarc region, with a strong focus on the architecture, engineering, construction and operations sectors. His background includes leading large enterprise deals, driving public sector engagements and guiding transitions from perpetual licensing to cloud-based delivery.
Commenting on the appointment, Nemetschek Group senior vice president Pete Nicholson, said India is a critical market as digital mandates gather pace across the construction industry.
Sharma said India’s built environment is entering a decisive phase of digital transformation, creating a strong opportunity to expand BIM and advanced digital workflows across both public and private sector projects.
The appointment signals Nemetschek’s intent to consolidate its India operations and align its multi-brand technology portfolio with the country’s expanding digital construction ambitions.
