Brands
Mulshi Springs all over GCC through Masafi
MUMBAI: Masafi, the beverage giant of the Middle-East Asia, has signed a deal with Mulshi Natural Spring Water to distribute the luxury brand in the entire GCC region.
The Cooperation Council for the Arab States of the Gulf is known as the Gulf Cooperation Council. GCC, is a regional intergovernmental political and economic union consisting of all Arab states of the Persian Gulf, except Iraq. Its member-states are Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. The Charter of the Gulf Cooperation Council was signed on 25 May 1981, formally establishing the institution of the GCC.
Mulshi is a gourmet natural spring water from India, which is fast gaining popularity in super luxury hotels, large corporate houses, the niche society and the film fraternity all over the world.
Masafi bottled water and Masafi Juices are the largest selling bottled water and juices in GCC countries and Iraq. The group is owned by Abdul Aziz Al Ghurair. Abdul Aziz Al Ghurair, is the Chief Executive Officer of the publicly traded Mashreq Bank and billionaire. As of 2011, his net worth was estimated by Forbes to be $2.7 billion, making him the 420th richest person in the world.
Some of Mulshi’s valuable and loyal patrons include the super luxury hotels like the Ritz Carlton, St. Regis, W Hotel, Shangri-la, Conrad, Lake Palace – Udaipur, Umaid Bhavan Palace – Jodhpur, Falaknuma Palace – Hyderabad. In the luxury hotels segment, Mulshi is present at the Oberoi Hotels, Leela Hotels, Taj Group of Hotels, ITC Hotels, Westin Hotels, Park Hyatt Hotels, Grand Hyatt, Hyatt Hotels, Courtyard by Marriott Group, J W Marriott Group, Novotel, Hilton Group, Four Point by Sheraton Hotels, Holiday Inn hotels, The Resort – Mumbai, Aman – New Delhi, Sun-n-Sand hotel, O Hotels, Radisson Blu hotels, Intercontinental hotels, Ramada group, along with 300 other stand-alone restaurants in the country.
Mulshi’s institutional clientele include Reliance ADAG Group, India Bulls, Gordrej Industries, Warburg Pincus and Bennett & Coleman to name a few.
According to Mulshi Springs director Naveen Luthra, “At conservative estimates, 3,00,000 bottles will be exported every month in the first year which works out to exports of US$ 3.6 million a year.”
Here is what some experts have to say about Mulshi water:
1. Gayot, a highly reputed fine wine and fine dine magazine in U.S.A. rates Mulshi as ‘One Of The Top Bottled Water Of The World’.
2. Fine Water is the Bible for the finest bottled waters across the world and lists the 100 top still and sparkling waters.
3. Water Quality Association, U.S.A. is the apex international water authority. For creating awareness of the quality of water one drinks, Water Quality Association has laid down parameters where anyone can easily find out the quality of the water. Mulshi Natural Spring Water rates as “Excellent Water” by these parameters.
Brands
Home Essentials raises Rs 70 Cr in pre-series B round
360 One Asset leads funding as D2C brand scales stores and supply chain
GURGAON: Home Essentials, a fast-rising direct-to-consumer brand in India’s home and kitchen space, has secured Rs 70 crore in a pre-series B funding round led by 360 One Asset, with participation from existing backer India Quotient.
The fresh capital is set to fuel the company’s next phase of growth, with a clear focus on offline expansion, supply chain muscle, and sharper product innovation. Over the next three years, the brand plans to scale revenue to Rs 500 crore and reach five million Indian households.
Founded in 2024 by brothers Tanishq Jain and Divyam Jain in Gwalior, Home Essentials has moved swiftly from small-town start-up to national contender. Built on a simple but compelling idea that Indian homes deserve products that are practical, pleasing to the eye, and fairly priced, the company has carved out a niche between high-end luxury labels and no-name utility goods.
From airtight storage solutions to ergonomic loose furniture, its design-first approach has struck a chord with a young, aspirational consumer base. In under two years, the brand has served more than a million customers while maintaining strong unit economics and a clear path to profitability.
Offline retail now forms a key part of the growth blueprint. The company plans to operate 20 stores across India by the end of the year, strengthening its omnichannel presence and bringing its tactile, experiential format to both Tier 1 and Tier 2 cities.
360 One Asset senior fund manager Sumit Jain said, the brand is reshaping a highly fragmented category with products that combine aesthetics and function. He noted that the founders have demonstrated disciplined execution and capital efficiency while building a business that resonates with modern Indian households.
India Quotient partner Madhukar Sinha, added that the firm backed Home Essentials early after identifying a clear gap in the market for thoughtfully designed yet affordable home utilities. He said the new funding would help the company expand its catalogue and broaden its national reach.
For Home Essentials co-founder and CEO Tanishq Jain, the mission is straightforward but ambitious. He said the company aims to become the go-to destination for well-designed home and kitchen essentials, with experiential stores reinforcing what began as a strong online play.
Co-founder and chief marketing officer Divyam Jain, emphasised that winning in India’s D2C space requires more than sharp branding. A deep understanding of consumer aspiration, tight supply chain control, and operational efficiency are just as vital, he said, describing 360 ONE Asset and India Quotient as partners in building a high-performance organisation.
In a category long defined by cluttered shelves and uneven quality, Home Essentials is betting that good design, fair pricing, and disciplined execution can turn everyday living into a more polished affair.
