Kids
Nickelodeon seeks to inspire kids ‘Together For Good’
NEW DELHI: In a day for the young with both Doordarshan and Colors announcing new programmes, kid’s entertainment channel Nickelodeon is starting the second edition of the India leg of the global Nickelodeon pro socio campaign “Together for Good”.
Nickelodeon, which claims to have conceptualized this behaviourial change by empowering kids to be future change agents of society will in this season change habits and behaviour of individuals by imparting the importance of cleanliness and hygiene in all spheres of life – be it in private or public spaces and do good together.
Through its innovative campaign “Don’t’ Be a Champu, Be The Change” this season of Together For Good is all set to drive home this message in a fun and quirky manner that will appeal to kids.
Through the character Champu, who has a distinct disregard for cleanliness in public spaces and does not care about personal hygiene, the campaign calls out to the kids ‘Don’t be like Champu, Be the Change’. The endeavour is to send across the message on the importance of cleanliness in a unique tongue in cheek manner with the objective of awakening the conscience of the wrong-doers.
Viacom 18 Business Head of Kids Cluster Nina Jaipuria said, “We at Nickelodeon believe that children are the change agents of society. Through the Together For Good campaign we want to inculcate good habits of cleanliness and hygiene in a fun manner that kids can relate to.” She further added, “With the influence that children have on their parents and families, we hope to extend this positive change towards the society not only amongst the kids but also amongst adults.”
Together For Good will see a series of creatives featuring Champu across the Nickelodeon franchise. The campaign will be extended on the digital and social media platforms through a series of fun toon tips, posts asking kids to not be a Champu and take the cleanliness pledge, fun interactive Facebook post “Champu Ko Karo Change”, a #DontBeChampu contest where children are urged to clean their surroundings, take a before and after picture and share on Facebook, Twitter and Instagram.
Upping the engagement in the initiative will be an exclusive on-ground association with BMC towards a Chakachak Mumbai. This will involve the Nicktoons visiting high traffic railway stations to directly interact with the public and dissuade them from littering. They will also be seen in a conscience awakening act giving flowers to the delinquents instead of punishing them. “Together For Good” with all its fun and entertainment and lots of life lessons is all set to inspire kids towards positive action.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
