Brands
Oppo launches F3 Plus, kickstarting ‘group selfie’ trend
MUMBAI: The ever-evolving global smartphone brand Oppo, kick started the ‘Group Selfie’ trend today by launching the new Selfie Expert F3 Plus, priced at Rs 30,990. The F3 Plus features the brand’s first dual front camera including a first-ever 120-degree wide-angle Group Selfie Camera. The F3 Plus First Sale begins from 1 April 2017 across India. It will also be available in Oppo online stores on Flipkart, Amazon and Snapdeal. The pre-order will be till 31 March 2017.
Oppo’s brand ambassador, youth icon and Bollywood superstar– Deepika Padukone and renowned photographer – Dabboo Ratnani also shared their own selfie experience with Oppo F3 Plus during the event.
Oppo F3 Plus delivers great selfie photos through the revolutionary dual selfie front cameras: a 16-megapixel camera for selfie and a 120-degree wide-angle lens for group selfie. The rear camera is co-developed with Sony, equipped with a customized IMX398 sensor for serious photography. The F3 Plus is a high-end smartphone that is efficient, long-lasting, secure and beautiful, addressing today’s highly-demanding mobile-first world.
“Oppo is an industry leader in the Selfie Revolution with the recent ‘Selfie Experts’ F-series. Our brand has been growing rapidly across Southeast Asia and other regions around the world. As per the GFK data, we became the No.2 smartphone brand in India offline market last year. The dual selfie camera F3 Plus marks a new ‘Group Selfie’ trend, and reinforces our position as the Selfie Expert,” said Oppo India global VP & president Sky Li.
“It’s amazing to see the way Oppo has identified the nerves of the Indian youth and the trend – Selfies. Wherever I go, I find people taking selfies. I’m excited that I have also joined the wagon,” said Deepika Padukone.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
