Brands
Canara HSBC OBC & WWF raise ‘Earth Hour’ awareness
MUMBAI: WWF-India, in association with Canara HSBC Oriental Bank of Commerce Life Insurance hosted Pedal for the Planet 2017, a Cyclothon and Walkathon to celebrate the world’s largest grassroots environmental campaign – Earth Hour 2017.
Earth Hour 2017 celebrates a decade of climate action with people from more than 7000 cities across the globe set to take a stand against climate change by celebrating Earth Hour 2017. In the last ten years, Earth Hour has gone from being a token switch-off event to becoming the largest voluntary movement ever witnessed in history. As the planet continues to witness climate records being broken and the need for greater ambition and commitment accelerates, Earth Hour is mobilizing individuals, communities and organizations globally to do their part to help change climate change.
The exhilarating 21 kilometer cyclothon, covered over two rounds and the 3.5km walkathon. The residents of Delhi NCR enthusiastically participated to promote the cause of Earth Hour and ask people to switch off their lights during the hour later that night. Pedal for the Planet is a WWF-India initiative that aims to raise awareness about Earth Hour and promote a healthier, greener and more sustainable lifestyle at an individual level. Every year, since 2009, hundreds of citizens of Delhi NCR have been gathering in an enormous show of support for Earth Hour at the Pedal for the Planet Cyclothon and Walkathon. In the past decade, as global efforts to control climate change gained momentum, Earth Hour has helped bridge the gap between the grassroots and the corridors of power, taking climate action from conference rooms to living rooms in over 172 countries.
Canara HSBC Oriental Bank of Commerce Life Insurance CEO Anuj Mathur said, “It is heartening to see the increasing awareness around the world on the need to preserve the environment and within our organization we are taking all steps to contribute to this cause.”
WWF-India secretary-general & CEO Ravi Singh said, “Earth Hour is our attempt to inspire and empower individuals and help them fight against the complex issue of climate change. The enormous enthusiasm and support that we’ve witnessed for Earth Hour at the Pedal for the Planet Cyclothon is very humbling, it is great to see people coming together and committing to fight for a common cause that threatens the world as we know it.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
