Ad Campaigns
Ms.Taken’s ‘Happy Whatever’ creates a storm
MUMBAI: Every year, as March 8 approaches, the world goes into overdrive with women centric messages, celebrate women, pamper women, offers for women and yes some do remember to empower women. To cut through the clutter, Anjana Reddy of Ms.Taken felt the best way to say something without just talking about it. Along with her team and agency partners the campaign Happy Whatever was conceptualised, created and amplified, to deliver the message that it is time to stop simply talking.
The idea behind the campaign is a simple fact – each year society at large would talk about the cause, talk of their support, talk of a few initiatives and it ends there. With Happy Whatever, the idea was to talk of this and communicate it without speaking a word.
As a brand Ms.Taken targets aspiring women, full of dreams; looking forward to a life different from her mother’s. She is aware of where she comes from but has the courage to explore the world. She is willing to accept the criticism of the traditionalist as she bends some of the rules of the society.
Universal Sportsbiz CEO Anjana Reddy said, “This year for Women’s Day I wanted to make a strong statement – don’t patronise women because it is women’s day and just talk and talk about putting women up on a pedestal. Do something more. Act against all the negativity and violence towards women, then women’s day can be celebrated with real meaning.”
For Kriti Sanon, chief stylist, Ms. Taken, being the face of the campaign was not just another assignment. She believes strongly in the cause and said, “I have never understood the concept of celebrating womanhood & giving respect to women on one day in the whole year. What about the other 364 days? Moreover, it’s more important to make this country safe for women so incidents like the ‘Bangalore molestation’ never ever happen again.”
With 44 million impressions, Happy Whatever created huge noise online and was a talking point across a lot of media too for the different approach to a women’s day campaign.
Conceptualised by the Ms.Taken team in association with Fisheye Creative who made the video, the campaign was amplified on social platforms by Media Moments.
Fisheye Creative creative head Orko Basu said, “Clearly, it was something that needed to be said, as is evident from the global response.” Media Moments founder-director Poonam Ganguly said, “Being a strong believer in actions speaking louder than words, my team and I are proud to be associated with the cause the video represents.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
