Film Production
Steps to encourage ease of doing film business under way
NEW DELHI: Information and broadcasting secretary Ajay Mittal has said the Ministry has initiated a series of measures to promote ease of doing business and reiterated government’s commitment to work closely with the film industry.
Mittal was speaking at a function where megastar Amitabh Bachchan inaugurated the new office premise of the Central Board of Film Certification (CBFC) in Mumbai yesterday.
A number for film personalities including former CBFC Chairman Anupam Kher, Ramesh Sippy, Raveena Tandon, Sonu Sood, Pritish Nandy, Manmohan Shetty, Gajendra Chauhan, Kiran Shantaram, Mukesh Sharma were among those present.
CBFC, which had been functioning from the Bharat Bhavan in the White House Complex on Walkeshwar Road since 1950s, was facing severe space constraint against drastic increase in work load.
Mumbai, being the centre of the Hindi, Marathi, Bhojpuri and Punjabi film industry, accounts for nearly 60% of all certification work of CBFC. During 2015-16, it certified over 11,000 films of various duration including 787 Indian feature films and 690 foreign films for theatrical release in India.
Faced with an acute space constraint, lack of parking facility for visitors, CBFC moved a proposal for allocation of space in the Films Division Complex for a modern, digitally enabled office. It may be recalled that the online film certification system of CBFC was launched by Information & Broadcasting Minister M Venkaiah Naidu in New Delhi last week.
Ramesh Sippy welcomed the online film certification system saying it would facilitate quicker certification of films.
The Civil Construction Wing of Prasar Bharati has refurbished the new office, which houses the chambers of the Chairman, CEO as well as the Mumbai Regional Office. CBFC, besides its own preview facilities, can now utilize additional preview theatres of Films Division as well to quicken the process of film certification.
The Films Division Complex now houses the offices of Films Division, Children’s Film Society of India, CBFC and also the upcoming National Museum of Indian Cinema, which is expected to promote synergy among different institutions of the I &B Ministry.
Film Production
Priyanka Kaur Dhillon joins SVF Entertainment as lead for music distribution
A seasoned content dealmaker with 16 years in digital and satellite media joins the Bengali entertainment powerhouse as it pushes into the pan-India music market
Mumbai: Priyanka Kaur Dhillon has made her move. The content acquisitions and commercials veteran, most recently commercial manager at Sony Pictures Networks India, has joined SVF Entertainment as lead for music distribution, stepping into one of the more interesting briefs in regional entertainment right now.
SVF is no ordinary regional label. Over 30 years it has built a formidable legacy in Bengali cinema and music, driven by culturally resonant storytelling and a catalogue that consistently punches above its weight. Its recent success with Chiraiya underlines the point. But the Kolkata-based powerhouse now has its sights firmly set beyond Bengal, most visibly through Legacy, a rap reality series produced in collaboration with hip-hop label Kalamkaar that signals a deliberate push into the pan-India music ecosystem.
Dhillon brings precisely the kind of muscle SVF needs for that expansion. At Sony Pictures Networks India, she led film acquisition and commercials and handled music licensing across the entire satellite network. Before that, she spent nearly 15 years at Hungama, rising to assistant general manager and leading strategic content licensing for the platform’s digital entertainment business, with a particular focus on international markets. Her label relationships span the full roster: Sony Music, Universal Music, Warner Music, Believe International, Tunecore, The Orchard and a clutch of smaller aggregators. She has negotiated and closed deals with Hollywood studios, Bollywood production houses and regional content players alike, building pricing models and deal structures off data analysis rather than instinct.
Announcing the appointment, Dhillon said she was “thrilled to begin this journey with an iconic Bengali music label and content powerhouse,” adding that SVF’s “constant drive to push boundaries” was what drew her to the role.
SVF has spent three decades proving that regional does not mean limited. With a sharp commercial operator now steering its music distribution, its bid to go national just got a good deal more serious.
