MAM
Ad Club announces another property ‘Marquees’ awards
GOA: Having given to the industry marquee properties like the EMVIES, EFFIES and ABBY’s, The Advertising Club that has been a catalyst in developing the industry and a leading ideas exchange platform has announced another annual property ‘Marquees’ addressing the needs of marketeers who form a large constituency of the Advertising Club.
The club has get on board Network 18 as the presenting partners and the Partho Dasgupta will be the chairman of this new property.
The Awards intend to recognise brands for their excellence in marketing, but also those who have come out successful despite facing numerous adversities iterating the well-known adage “That which does not break you only makes you stronger.” The debut edition of The Marquees is slated to premiere in August, 2017.
Speaking about newly constituted awards, The Advertising Club president Raj Nayak said, “Brands operate in a dynamic and evolving environment where challenges are manifold and mostly unpredictable. It is hence important to recognize and honor creativity and effectiveness of brands that take challenges to their stride and emerge triumphant. The Marquees will play the role of acknowledging and cheering brands and marketing initiatives that have been game changers.”
Speaking about the raison d’être of the awards Marquee awards chairman Dasgupta said ,“We believe that brands are a force of change and influence in society. The awards will recognize all the elements of marketing with communication being just one of them. We are sure that the awards will emerge as an ultimate benchmark for excellence in marketing.”
Apart from the regular category awards for sectors such as FMCG, Banking, Auto, Insurance, Telecom & DTH, Consumer Durables & E-commerce. The Marquees will also have “Marquee special awards” and will recognize brands who have made a name for themselves differently. Some of the examples of the special awards are: Conquering an impregnable fortress, Riding on an emerging wave, Reinventing for the better, Carving out a niche and Traversing unchartered waters.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
