Brands
Amrapali is Baahubali 2: The Conclusion’s jewellery designer
MUMBAI: Amrapali is now the official jewellery designer for Baahubali 2: The Conclusion.
After having done a number of pieces for Baahubali 1: The Beginning, Amrapali Jewels was officially brought on board to be the Jewelry Designer for the magnum opus’ second edition. Special pieces were especially commissioned for the film at the Amrapali Design Studio that was created in tandem with the team of designers and craftsmen from Amrapali and the team of Baahubali.
The second project for Baahubali 2 was initiated when the shooting began for the movie from mid-2015 till the end of 2016.The script was decoded to create stunning jewelry that would elevate the visual journey for the viewer and lend credibility to the characters in the movie. Amrapali managed to achieve this mammoth task in a short span of time and approximately 1500 pieces were sent to the team of Baahubali 2. Silver metal with gold plating was used in order to achieve the preciseness and quality that lends to the grandeur of the film and the setting.
To win the hearts of the viewers, the creators of Baahubali 2 were very keen an selecting their sets, script, music as well as jewelry, and when it comes to perfection and excellence, Amrapali Jewels epitomizes it.
“Every character in Baahubali plays a strong role and Amrapali Jewels has magnified the impact even more,” said Amrapali Jewels co-founder and designer Rajiv Arora. “In every frame, the jewelry was modified to maintain the essence of every character yet be visually impactful,” said Amrapali co-founder Rajesh Ajmera.
Amrapali traces its origins to the year 1978, when Arora and Ajmera took upon themselves the task of showcasing to the world the exclusivity and magnificence of Indian jewelry.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
