MAM
Analytics: Essence establishes hub in India to help data-driven solutions
MUMBAI: Essence, a global digital agency, has announced the launch of its Global Analytics Hub in Delhi, India. The establishment will focus on campaign analytics for leading global clients. In addition, it will serve as R&D center for work in mobile analytics, machine learning, social data mining and customer analytics.
The newly opened unit will work closely with the agency’s analytics team in driving innovation and overall operational excellence. Qianqian Wu, global director of the hub, has plans underway to make several key senior hires, and considerably expand the current team in India.
“Launching the global analytics hub is a step in right direction and it supports Essence’s continued commitment to providing clients with superior, data-driven solutions,” said Wu. “Investment in sound strategic solutions, advanced analytics and cutting-edge technology will be paramount to the success of the initiative.”
“We recognise the increasing importance of creating innovative and high quality data and technology solutions,” said Essence global head of analytics Anant Mathur. “Opening the hub is critical in driving future readiness and growth for Essence in the analytics space globally, we have carefully chosen India for establishing the global hub given the progressive ecosystem of talent and technology available in India”
Essence, a global agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers, has clients such as Google, FrieslandCampina, Tesco Mobile and the Financial Times.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
