Factual
Google reveals BBC nature content for Earth relaunch
MUMBAI: Google and BBC Worldwide has announced that they have teamed up to offer visitors to the new Google Earth a taste of world-renowned nature programming and storytelling, with a shared desire to inspire audiences to explore and foster a deeper connection with our planet.
BBC Worldwide, the main commercial arm and a wholly-owned subsidiary of the British Broadcasting Corporation, build BBC’s brands, audiences, commercial returns and reputation across the world.
BBC’s natural treasures will take users on their own journey of discovery through over 30 locations across six of the world’s most incredible habitats – islands, deserts, grasslands, mountains, cities and jungles. Natural Treasures sits within the new Voyager feature of Google Earth which launches today. The BBC’s storytelling will enable users to explore through specially curated journeys each featuring a dynamic combination of filmed insights from the BBC’s wildlife producers, stunning imagery and clips from award-winning archive series’ including Life Story, Africa, Planet Earth II and more.
Following their visit to Natural Treasures, users can discover more about the habitats and more awe-inspiring content about the natural world at bbcearth.com where the British broadcaster’s factual umbrella brand BBC Earth can be found.
Sitting alongside Natural Treasuresin Voyager arefive video collections from theBBC’s BAFTA-nominated app The Story of Lifefeaturing Sir David Attenborough’s clips.For example,‘Beautiful Birds-of-Paradise’ and ‘The Big Five Beasts of Africa’. For more, audiences can download the free app whichfeatures the largest ever digital release of Sir David Attenborough’s renowned work.
BBC Worldwide CMO Jackie Lee-Joe said “We’re delighted to be strengthening our decade-long partnership with Google by pursuinga common goal to bring audiences everywhere even closer to our incredible planet. Through this partnership, we’re leveraging BBC Worldwide’s iconic brand and content to deliver audiences a new way to experience the natural world. The BBC has been capturing and sharingthe natural worldfor over 60 years, and nowwe’re further innovating how we tell these stories – we can’t wait for audiences to explore further.”
In India, BBC Earth nature content is available on Sony BBC Earth, a premium factual entertainment channel recently launched this year.
Sony BBC Earth is a MSM Worldwide Factual Media is a joint venture between Sony Pictures Networks India (SPN) and BBC Worldwide. The channel promises to make the viewers Feel Alive through its offering of mind blowing visuals, never-seen-before content, and positive insightful storytelling. The channel will bring award-winning, premium factual content from the BBC to over 500 million of SPN’s viewers across India, and will feature some of the world’s foremost factual film-makers and extraordinary storytellers, naturalists and science journalists. The channel will air the ratings-buster, Planet Earth II in June.
Elsewhere in Asia, the BBC Earth channel is available in Hong Kong, Indonesia, Malaysia, Mongolia, Myanmar, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. It is also available on BBC Player in Singapore and Malaysia.
