MAM
Raman Kalra joins PwC India as entertainment & media sector advisory leader
MUMBAI: Raman Kalra has been hired as partner, PwC India – Entertainment & Media Sector Advisory Leader (and Emerging Technologies Leader). He is responsible for strategy through execution as: Entertainment & Media Sector Advisory Leader & Emerging Technologies Leader responsible for transformation agenda across Industries leveraging digital & new emerging technologies.
Based in Gurgaon (Haryana), Kalra is an entrepreneur at heart with 24 years of experience in industry and consulting, with a strong track record in conceptualising, growing and managing businesses.
Mentor & advisor to various start-ups across Digital Media, Education & Advertisement areas, he turned entrepreneur during 2015/16. He worked as Partner/Executive Director with IBM Global Business Services, India/South Asia as Country Head – Media & Entertainment Industry & also Lead Transformation Partner for Bharti Airtel.
With a strong understanding of the industry domain & technology, Kalra had been acting as the trusted advisor to CxOs at different levels & functions across the industry segments. During his consulting tenure, he has successfully directed & delivered engagements across areas of business growth strategy & transformation, business process consulting, shared services & outsourcing, ERP & other industry focused technologies. Raman also has significant international experience working with diverse global teams in different geographies.
At PwC, he is also responsible for transformation agenda across Industries leveraging digital & new emerging technologies like IoT, Cognitive Computing/Machine Learning, Augmented Reality (AR)/Virtual Reality (VR), Blockchain and Robotics.
Prior to this assignment, Kalra curated StoreSay, India’s first integrated location based B2B2C marketplace for electronics, gadgets & appliances connecting trusted nearby brick & mortar stores with customers on one hand and with the distributors/manufacturers on the other hand. StoreSay was awarded among the Top 5 finalist in IBM B2C Start-up Star challenge across India in May 2016.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
