e-commerce
Baahubali 2 emerges as highest grossing film on Paytm Movies
MUMBAI: Paytm has announced that the much-awaited Baahubali 2: The Conclusion has been on a record-breaking spree, experiencing strong demand from more than 3500 screens across 520 cities in India – more than any other movie on the platform. The company is expecting sustained demand in the second week, with gross collections likely to cross Rs. 100 crore on Paytm alone.
Baahubali 2 has opened to a great run at the box office and the film is running to houseful shows across the country from day one. With early sales showing an upward trend, Paytm has experienced an eight times surge in overall traffic in the film’s opening week and accounted for more than 30% market share to the Hindi version’s opening weekend. It has also leveraged its massive supply chain of regional theatres, with tier II and tier III theaters accounting for more than 60% of the movie’s overall business.
Paytm’s convenient QR-based offline ticketing systems available at leading theatres across India have also helped ease the rush outside ticket counters. This has enabled the widest range of multiplex and local theaters to offer a quick and easy offline ticketing experience to Baahubali fans across the country.
Baahubali 2 hit the big screen on 28 April 2017. Available in Telugu, Tamil, Malayalam and Hindi, the movie is a sequel to the visual wonder Baahubali – The Beginning. The initial film launched on 10th July 2015 invited tremendous appreciation from the local and international audience.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
