Brands
NDTV-Dettol Banega Swachh India awarded at ISC-FICCI
MUMBAI: NDTV was awarded the ‘Media for Sanitation’ award at the ISC-FICCI Sanitation Awards held on 27 April, at FICCI in New Delhi. The India Sanitation Coalition, in collaboration with FICCI, has constituted the ISC-FICCI Sanitation Awards, aimed at identifying and recognizing the efforts of various stakeholders, across the whole sanitation value chain of Build-Use-Maintain-Treat. The award was given to NDTV for its flagship campaign on sanitation i.e. the Banega Swachh India Campaign that was launched in September 2014 with Dettol.
Congratulating NDTV, India Sanitation Coalition chair Naina Lal Kidwai said, “With good reason, NDTV has been recognised in the ISC-FICCI Sanitation Awards 2017 in the media category. The various campaigns and series run by NDTV have been revolutionary in helping create a citizen’s movement around sanitation, bringing in celebrities and engaging citizens. I have seen the campaign blossom over the years, and am pleased to see the impact that it has had on creating behavioral change on a large scale. I wish NDTV continued success for their visionary work.”
The awards were given away by Union Railway Minister Suresh Prabhu, and received by COOs of Special Projects, NDTV, Priyanka Kaul & Aditi Singh Bhatnagar. The awards jury was chaired by the eminent scientist and Padma Vibhushan awardee Dr. R.A. Mashelkar. Kaul said, ‘Social campaigns are in NDTV’s DNA and we are extremely proud of the work we do. Sanitation is a cause very close to our hearts and we are grateful to the prime minister Modi for making it a national agenda.”
NDTV has always believed that media has the power to become voice of the people and bring about change. It has been pioneering social campaigns since 2008 with the Special Projects division. The ISC Compendium on Corporate Initiatives in Sanitation released at the event with the case study on ‘Banega Swachh India’ case study, also features NDTV’s partnership on the ‘Support My School’ campaign that was started with Coca-Cola in 2011 and revitalized 1000 schools over three seasons by providing them with basic facilities like access to proper sanitation & water and NDTV’s association with Mahindra & Mahindra’s efforts towards ‘Swachh Vidyalaya Swachh Bharat Abhiyan’ under which over 4500 toilets have been built across 11 states till now.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
