Brands
Vivo is Republic TV prime time presenting sponsor
MUMBAI: Global smartphone brand, Vivo has come on board as the presenting sponsor for the 9pm prime time show on Republic TV.
The strategic partnership is aimed at targeting the millennials- a focus point for both Vivo and Republic TV.
Republic TV CEO Vikas Khanchandani mentioned, “We are happy to announce Vivo as our presenting sponsor for the 9.p.m. prime-time show along with the other evening news bulletin. With a network like ours, which caters to Vivo’s core TG of youth, we make for an ideal partner to provide complete brand solutions to them.”
Vivo chief marketing officer Vivek Zhang added, “This year has been really exciting for us as we recently launched our latest offering V5s in the market and now we are delighted to associate with Republic TV. It is one of the most awaited news channel of our times which promises a revolution and the emergence of a new generation of content creators. Vivo is associating with its prime-time show and we look forward to be a part of the revolution that is about to change the Indian media.”
The association between Vivo and Republic TV will be effective on all broadcast and digital platform.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
