Ad Campaigns
#StandWithOurFarmers – K’taka’s campaign on Millets
MUMBAI: Did you know that you can avert a farmer’s suicide while in the comfort of your homes? There is a wonder grain that grows in the driest of conditions, doesn’t require pesticides, can feed his family and give a good return for his investment. Millets are a boon to the farmer and to your health. It isn’t called a wonder grain for nothing.
This is about an interesting campaign spearheaded by the Karnataka to promote millets – the super food. The whole idea of this public awareness campaign to bridge the gap between farmers, traders and consumers and help both farmers and consumers in getting reasonable price and cost. The health benefits of organic produce, especially millets in the current phase of development and life style change are very high. They are the best food naturally available to combat the ill effects of refined and junk food.
Krishna ByreGowda, Minister for Agriculture, GOK, indicated the contradictory condition of farmers and seller relating to Organic produce. While the farmers are ready to cultivate organic farming the main constrain is market and getting reasonable price. On one hand farmers are not finding reasonable market on the other hand the consumers are not in a position to buy the same at reasonable price. In order to overcome this issue of getting remunerative market for the farmers and reasonable price for the consumers, Government of Karnataka has promoted 14 District level Organic Federation of the Farmers covering all 30 districts in the State.
A long term business potential worth Rs.100 Crore generated for Farmers at the recently held, National Trade fair – Organics & Millets 2017, Bengaluru. 20 MOUs signed between Marketers and Farmer Federations of Karnataka.
Spearheaded by Gowda, Karnataka is actively working towards highlighting the importance of millets for both consumers and producers, while creating channels to improve the demand and supply of the grains.
The fair also saw a ‘Dream tree’ amidst the crowd,holding onto the dreams and expectations that the farmers and consumers alike are leaving with. The Dream Tree was erected on the first day of the fair to capture these dreams so the Government can work to make them a reality.The Dream Tree drew its significance from ancient Indian tradition of tying ‘wishes’ to spiritually significant trees. Here, we look at some of the wishes that people are leaving behind (mostly anonymously) hoping for a healthier future, and empowered farmers.“Farmers need to get a good price for their products. Only when they are empowered, will our nation progress,”says one wish.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
