Brands
Amit Sadh is Gritstones’ new face
MUMBAI: Gritstones has been creating an ensemble in the world of Men’s Fashion. With customers support and positive acclamation, Gritstones have been touching heights with its abundance presence in the online shopping market. Its association with Bollwood promotions and presence has formed a complete new picture for the brand. To make the picture more youthful and attractive, Gritstones have roped in famous Bollywood actor Amit Sadh as their brand face for their brand.
Amit Sadh, being young, stylish and popular name among the people has a good fandom. Being a versatile actor, Amit is most welcoming to face new challenges and adjoin with new experiments and innovation. Similarly Gritstones have been evolving since then with sheer sense to grow and expand their fashion ranges in over multiple shopping stops. At present they are widely and easily available at top online fashion shopping portals like Amazon, Flipkart, Jabong, Snapdeal, Voonik, Myntra and Limeroad among many.
“I genuinely feel that the clothes are very comfortable and very stylish. It has a very lower east- New York Jamaican vibes to it. The fitting is amazing and the styling is unique and i feel really sexy being in Gritstones. I have grabbed the latest collection of Gritstones and its time you guys grab it soon,” says Amit Sadh.
Amit Sadh also started as a beginner with no godfather in the film industry and established himself as a brand by taking up television soaps then film acting as a career and became popular among us with his bold and mesmerising acting skills and dialogue delivery, same with Gritstones, they launched themselves online without thinking of the risk of failure or dissonance from the customers and now is one of the most trending and followed brand in the industry. Gritstones has always been developing according to the changing dynamics of the industry and has formulated itself as the most promising brand among the customers.
Gritstones has bagged the award and recognition for “Most Trusted Fashion Apparel brand in India in quality and service” on Flipkart Marketplace for year 2016-2017.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
