Brands
Sony presenting YAY! time for mothers & kids at Lakme Salons till 21 May
MUMBAI: Sony YAY!, the newest kids’ channel from Sony Pictures Networks India, has been creating a buzz ever since its launch. And now, Sony YAY! is all set to bring YAY! into mothers’ lives as well. In the rigmarole of taking care of each and every need of their kids and family, mothers often forget to pamper themselves. So, this Mother’s Day, Sony YAY!, along with Lakme Salons, is going the extra mile to make the day all about pampering mothers and making them feel special.
Sony YAY! has partnered with Lakme Salons for a special offering of pampering packages for mother-child duos, who will be selected through an on-air contest, throughout the week following Mother’s Day. Commenting on the association, Sony YAY! business head Leena Lele Dutta said, “A mother’s love is so selfless that we do not think there is a need of a particular day to celebrate motherhood, each day should be a celebration. However, this is a small gesture from us to make the occasion extra special for the mothers. And what better way than to encourage our young viewers to take that one little step to make their mothers feel loved and cherished. We are delighted to partner with Lakme and make their salons the YAY! destination for mothers as well as kids.”
Sony YAY! is running a campaign on-air, inviting their young viewers to upload a picture of their ‘YAY! Moment’ with their mothers using #JustKidding. Five best entries and their mothers will be rewarded free pampering vouchers at Lakme Salon. Additionally, other participants will be offered discount coupons. This contest will run till 21 May.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
