Brands
Cricketing legends to speak at Aaj Tak conclave in London
MUMBAI: India’s No. 1 Hindi news channel- Aaj Tak, is bringing the legends of cricket together on a mega cricket platform– Aaj Tak Salaam Cricket 2017 on 31st May in London to brainstorm and predict the winner of the upcoming Champions Trophy 2017.
The 08th edition of the bi-annual cricket tournament, second in importance only to the Cricket World Cup is scheduled to start on 1 June, 2017 in England. Eleven former Captains, Five Members of Champions Trophy Winning Teams and other superstars of the game will converge at the largest Cricket event being held just before the start of the tournament.
Prominent names from cricket word would include: Sunil Gavaskar, Kapil Dev, Shane Warne, Michael Clarke, Nasser Hussain, Graeme Smith, Kumar Sangakkara and Brendon McCullum. Legends Like these are now in London at Salaam Cricket 17’.
The day will start with the session – Master Stroke by Sunil Gavaskar, Former Captain & Member of the World Cup Winning Indian Team. This will be followed by a session by Australian Cricket Legend Shane Warne- Wow Warne!
The Champions of Captains session will be attended by former Captains- Michael Clarke, Australia, Kumar Sangakkara, SriLanka, Graeme Smith, South Africa and Mohammad Azharuddin, India while Sourav Ganguly, Shane Warne & Michael Clarke will share their views during session Warnie, Pup and Dada Show.
Former South Africa captain Graeme Smith, former England skipper Nasser Hussain, former Pakistan captains Rameez Raja, Amir Sohail and former Bangladesh captain Habibul Bashar will also speak at the event alongside Ganguly, Warne, Clarke and Azharuddin.
There will be a big clash between India and Pakistan before the match on June 4th as captains Kapil Dev, Sourav Ganguly, Mohammad Azharuddin, Rameez Raja and Aamir Sohail clash off the field in the session Superhit Muqabla-Indo-Pak Captains .
The cricket conference will be an all-day affair and it would be a chance for cricket aficionados to listen to some of the most well respected minds in the game.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
