MAM
DHFL Pramerica feted as ‘Marketeer of the Year’ at Annual Insurance India Summit
MUMBAI: DHFL Pramerica Life Insurance was felicitated as the Marketeer of the Year 2017 at the 2nd Annual Insurance India Summit and Awards 2017 for delivering a full mix Marketing program for Dengue Shield. The award recognizes DPLI’s performance on key parameters such as creativity, strategy and financial Gains. The awards were adjudicated by a panel of esteemed veterans from the Industry, regulator, institutes and industry bodies. Nomination and selection process was managed by KPMG and witnessed participation from organizations across life and non life players.
Dengue Shield is DPLI’s first foray into a fully online,digitally enabled offering that covers Dengue Hospitalization expenses starting at a premium of as low as Re. 1/day. Dengue Shield can be bought online without any documents in under five minutes. Even at the time of claim, no detailed bills are sought.
The sharply segmented Marketing approach covered Social, digital & traditional media platforms to create awareness & address differentiated consumer mindsets towards Dengue Shield. The product campaign had an eclectic a mix of print, outdoors & social media targeting tools to reach out to digitally savvy customers in the age band of 30-45 years in top 30 targeted cities.
To amplify Dengue Shield in its launch year, DPLI had also conceptualized #HumvsDengue campaign – a joint initiative between The District Administration, The Health Department, The Education Department, MCG, HUDA, The Corporate Sector, The Indian Red Cross Society, Hospitals, Academic Institutions and Citizens to keep Gurgaon safe from the menace of dengue.
DHFL Pramerica MD & CEO Anoop Pabby said, “The marketing campaign to create awareness for DHFL Pramerica Dengue Shield policy has been one of our biggest, well rounded, sharply segmented and well positioned efforts till date.”
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
