iWorld
Brightcove expands into India, counts Republic, SonyLiv, Dekkho & Hero among clients
MUMBAI: Brightcove Inc., a leading provider of cloud services for video, is expanding its global market leadership into India with key customer wins and the launch of a new office in Mumbai, India. With several of the country’s top-tier media companies as customers, Brightcove is demonstrating that it is the go-to partner for a wide range of broadcasters, publishers and OTT services as they seek to launch and monetise their online video experiences.
Brightcove’s key customer wins in India include:
Sony Liv, an Indian general entertainment VOD service that is owned by Sony Pictures Networks India.
The Viral Fever, one of India’s leading online content creators that recently launched their OTT entertainment channel, TVFPlay.
Dekkho, a streaming video service specializing in delivering premium content from India’s top content creators.
Hero Talkies, a SVOD OTT service that specializes in streaming Tamil movie content across 80 countries.
Republic World TV, a newly launched Indian English-language news television channel streaming news across satellite, cable and online.
According to research from Media Partners Asia (MPA), the market potential of online video in India is massive. Online video advertising is expected to surpass US$1 billion in net revenue in India by 2021, according to MPA analysts. Despite having the lowest broadband penetration among APAC’s 14 biggest economies, broadband penetration is on the rise and expected to reach 622 million mobile broadband subscriptions by 2021, according to the MPA study. India’s OTT video market is already the fourth-biggest in the region, behind China, Japan and Australia.
“With 462 million active Internet users1, India is a sizable market for online video and OTT – and it’s growing. Data shows that only 35 percent of the Indian population is using the internet,” Brightcove Asia vice president Tomer Azenkot said. “This growth represents a tremendous opportunity for Brightcove which, even prior to its office opening, powers video for some of the top-tier Indian media companies. By adding a talented team on the ground, it will only elevate the way that we serve our customer base and shape the future of video experiences moving forward.”
Founded in 2004, Brightcove has been revolutionizing online video experiences for over a decade. Media companies, publishers and brands worldwide use Brightcove to publish and distribute video across the web, mobile and connected devices. Brightcove is headquartered in Boston, with its Asia Pacific offices in Singapore, South Korea, Sydney, Tokyo and now Mumbai.
iWorld
JioHotstar brings HBO Max to India in exclusive Warner Bros. tie-up
Hit shows and global franchises arrive as platform sharpens streaming edge
MUMBAI: JioHotstar has expanded its partnership with Warner Bros. Discovery to bring HBO Max to India, making it the exclusive home for the global streaming platform in the country.
The HBO Max hub, now live on JioHotstar, offers a wide catalogue spanning HBO, Max Originals, Warner Bros. Pictures, Warner Bros. Television and DC Studios, creating a unified destination for premium international content.
The launch gives Indian audiences access to some of the most anticipated titles of 2026, including new seasons of Euphoria and House of the Dragon, alongside an upcoming Harry Potter series. Popular titles already available include The Last of Us, Succession, Game of Thrones and The White Lotus.
In a first for the platform, subscribers can also stream iconic series such as Friends and The Big Bang Theory, along with other fan favourites like The Vampire Diaries, Supernatural and The Flash.
Commenting on the launch, JioHotstar CEO entertainment Kevin Vaz said, “This marks a defining moment in how premium global content is accessed and experienced in India.” He added that the integration brings together scale, curation and accessibility to deliver a more immersive viewing experience.
Echoing the sentiment, Warner Bros. Discovery president Apac James Gibbons said, “India is one of the most vibrant streaming markets globally, and in JioHotstar, we have a partner with unmatched scale and a deep understanding of local audiences.” He noted that the move strengthens the reach of the company’s global franchises in the country.
The HBO Max hub will sit alongside JioHotstar’s existing content library, with subscription add-on plans starting at Rs 49 per month, offering viewers broader access to international programming.
With streaming competition heating up, this tie-up signals a clear push by JioHotstar to double down on premium global content and cement its position as a one-stop destination for entertainment in India.
