Brands
Vero Moda pledges support for World Environment Day
MUMBAI: Vero Moda understands that fashion is an art that constantly borrows heavily from nature. The awe and admiration that nature beckonstime and again inspires the world of fashion, making it a better place. This World Environment Day, Vero Moda pays ode to our natural habitat through its latest ‘Go Green’ collection.
Comprising three beautiful stories – Linen, Ivy Green and Flora & Fauna, the collection is a must have for Indian summers. From classy empire cut dresses for early morning meetings, laid back linen pants for scorching afternoons, to flirty shorts that will allow you to strut with fashionable ease, Vero Moda has you covered!
Vero Moda Go Green Collection: Linen is the perfect accompaniment to every summer wardrobe. A fabric that is exceptionally cool and simply spells elegance, making it the seasons most hassle-free item of clothing. Taking summer’s favorite fabric out of the closet, Vero Moda introduces the Linen Story, with fresh, breathable options in chic and subtle colors of powder blue, beige and earthy tones.
The Ivy Green story boldly incorporates Pantone’s color of the year; a color that has been ruling international runways and dominating trends around the world.
Flora and Fauna is a collection that is whimsical as well as fashionable. Inspired by the advent of all things spring – burst of color and freshness of new leaves feature heavily in this story. Choose from an array of dresses in every style, printed tops dipped in summer friendly colors and motifs that will bloom your summer wardrobe!
On 5th June – World Environment Day, Vero Moda takes a step towards building a conscientious tomorrow. It’s time to join the movement and put your green thumbs to test as India’s favorite fashionbrand will be providing each customer with a free sapling along with every purchase. Head to the nearest Vero Moda store for all things green!
Brands
Myntra revives ‘Fashion ki Adalat’ to put social judgments on trial for International Women’s Day
Courtroom satire stars Lisa Ray and Archana Puran Singh
NATIONAL: Ahead of International Women’s Day, fashion e-commerce platform Myntra has revived its social campaign Fashion ki Adalat, expanding the idea of societal judgment beyond clothing choices.
The latest instalment of the campaign features actor and model Lisa Ray in a satirical courtroom drama that puts everyday scrutiny of women’s choices on trial. Veteran actor Archana Puran Singh reprises her role as the presiding judge, delivering the verdict in a humorous yet pointed narrative.
Set inside a stylised courtroom, the campaign frames the case as “Society vs Her Choices,” turning familiar criticisms into formal accusations. Through humour and satire, the film examines how women’s decisions, ranging from fashion and career to marriage and identity, are frequently judged across different stages of life.
The narrative traces three phases of Lisa Ray’s life. At 18, her independence is framed as defiance. Later, after marriage, her decision not to change her surname is questioned. In midlife, her ambition and bold self-expression are again scrutinised. Each moment is met with sharp retorts that challenge social expectations and reinforce the campaign’s central message: personal expression should not be subject to public approval.
With Fashion ki Adalat 2.0, Myntra is attempting to broaden last year’s conversation from defending individual fashion choices to questioning the impulse to judge them altogether.
“Self-expression is often met with unsolicited scrutiny,” said Myntra head of social media marketing and creator ecosystem Monalisa Panda. “Through this campaign we wanted to spotlight that reality and celebrate individuality across life stages.”
Created and produced by Ideaz Farm, the film was directed by Yash Danak, with creative direction by Katya Mohan and Rishi P Ekta Taak and Prasanna Shetty served as producers, while P Kalyani Sunil handled cinematography.
The campaign forms part of Myntra’s wider push to position fashion and beauty as tools of personal identity and self-expression for younger consumers across India.
