Ad Campaigns
Paisabazaar.com launches campaign
MUMBAI: Paisabazaar.com, a marketplace for loans and cards, which has a partnership with Experian Credit Information, launched its TV campaign during the live broadcast of the India-Pakistan Champions Trophy match on Sunday, featuring several products offering customers a credit report along with monthly updates at absolutely zero cost.
The campaign was conceptualised by the in-house team of Paisabazaar.com and was executed by K Silent Production. It is scheduled to be aired on Star Sports HD during the telecast of Champions Trophy games along with movie and news channels like Set Max, UTV Movies, AajTak, NDTV India etc.
Paisabazaar.com CEO and Co-founder Naveen Kukreja said, “We, at Paisabazaar, are focused on spreading the message around the relevance of Credit Score. Credit Score not only determines whether an individual get a loan or not, but also decides the pricing of that loan. We have seen too many of our customers struggle to get loans in times of need because of a poor Credit Score. Through our TV and digital campaigns, we want to make people aware that every individual should be aware of his credit score and constantly strive to improve it.”
Chief product officer Paisabazaar.com Radhika Binani said, “Our brand promise is to make personal finance decisions easy and convenient for India. By providing Credit Report absolutely free, we are ensuring our customers are empowered to take informed lending decisions and help them get best-suited offers. Along with the Credit Report, we provide free monthly updates of the report to help customers monitor their score.”
The new commercials feature actors Sumit Raghavan and Amit Mistry.
Paisabazaar.com Group director and head of marketing Sai Narayan said, “The campaign’s idea is to drive home the point that your chances of getting any type of loan depends on your Credit Score. On Paisabazaar.com, finding out your Credit Score is easy, instantaneous and free.”
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
