Brands
TCS wins Pega 2017 partner excellence award
MUMBAI: Tata Consultancy Services (TCS), a global IT services, consulting and business solutions organisation, has won the Pega 2017 Partner Excellence in Driving Customer Success: Advanced Practice Development Award.
Global Alliances Pega systems VP Ken Nicholson said, “TCS continues to invest in a wide range of Pega product certifications and resources at the highest levels, which play a key role in delivering exceptional performance and driving customer success.”
TCS is a Pega Strategic Consulting Partner, with more than 75% of its Pega focused employees being certified specialists. It also has a global business solution centre focused on Pega technologies and established academic partnerships that enable TCS to successfully deliver business outcomes to shared Pega and TCS clients.
TCS Enterprise Intelligent Application Executive Vice President PR Krishnan said, “This prestigious award reflects our continued commitment to position and deploy a full service play of Pega products to our clients, thereby enabling them to automate, transform and grow their businesses with greater efficiency and agility. This award demonstrates the quality and depth of TCS’ work with Pega.”
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
