Brands
PepsiCo India launches Gatorade in Jammu & Kashmir
Mumbai: PepsiCo India is expanding its beverage offerings in Jammu & Kashmir with the launch of its iconic hydration brand, Gatorade for the first time in the market. Gatorade is known for its commitment to inspire young individuals to lead active lifestyles and reinstates the important role hydration plays in helping them unlock their full potential. Gatorade will be available in Jammu & Kashmir in all three of its flavors: blue bolt, orange, and lemon.
With the rollout of Gatorade across Jammu & Kashmir, PepsiCo India will further the brand’s ongoing ‘Sweat Makes You Shine’ messaging and campaign in the state. Beyond refueling audiences physically to combat dehydration, Gatorade will inspire all consumers with the confidence and self-belief they need to achieve peak performance.
The launch of Gatorade was celebrated by a marquee event in Jammu in the presence of renowned personalities including Vivrant Sharma, Ajay Sharma, head coach, seniors of JKCA, Jammu & Kashmir Cricket Association (JKCA) member Brig. Anil Gupta, and current captain – Jammu & Kashmir cricket team and former India U19 player Shubham Khajuria. The event also welcomed PepsiCo India leadership and Jai Beverages Pvt. Ltd owner Anurag Jaipuria. These designated guests engaged in a conversation that highlighted Gatorade’s role in hydration and maintaining an active lifestyle, positioning it as the preferred choice for athletes and fitness enthusiasts alike.
PepsiCo India associate director, energy & hydration Ankit Agarwal said, “Backed by GSSI (Gatorade Sports Science Institute), Gatorade has consistently been at the forefront of hydration, delivering athletes and people with active lifestyles the essential means to enhance their performance through consistent replenishment. We are thrilled to bring Gatorade to Jammu & Kashmir and are hopeful that we inspire professional athletes or anyone who enjoys an active lifestyle across the region to keep pushing the limits and stay hydrated in their fitness journey with Gatorade.”
PepsiCo director- north, east and central Saurabh Sharma said, “As we introduce Gatorade in Jammu & Kashmir, I’m absolutely thrilled. Our goal is to inspire everyone in the region, be they athletes or those who follow active lifestyle, to stay hydrated and pursue their goals with the support of Gatorade every step of the way.”
Jai Beverages Pvt Ltd VP sales and marketing Sami Butt said, “Gatorade believes in the importance of staying active and healthy. We’re happy to bring Gatorade to Jammu & Kashmir, hoping to motivate athletes and active individuals to stay hydrated and reach their goals.”
Gatorade is available in three variants – blue bolt, orange, and lemon in 250 ml packs across all traditional and modern retail outlets as well as leading e-commerce platforms.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
