Ad Campaigns
#SpreadSmartness with Future Group’s Eid celebration
MUMBAI: Brand Factory, India’s fashion discount chain, part of Future Lifestyle Fashion presents its latest campaign called #SpreadSmartness this festive season.
The brand has launched a TVC called ‘Mir Ki Eid’, conceptualised and created by Karma – Division of DDB Mudra Group. Picturing a family celebrating Eid, the TVC narrates a tricky situation faced by the protagonist, ‘Mir’ when he meets his in-laws and how Brand Factory comes to his rescue.
Rendering a fresh perspective, the campaign uses situational humor to communicate that shopping at Brand Factory is the smartest thing to do. Adding an element of surprise, the TVC also promotes the special Buy 1 Get 1 offer which is on during Ramzan in a very interesting way.
Speaking about the campaign, Roch D’souza, CMO, Brand Factory says, “Keeping the tradition of infusing humor in real life situations, through this campaign we have tried to portray a modern take on gifting during festivals. As a brand, we want to be relevant in the lives of consumers during the festive season and give them an experience of the Best Brands at Smart Prices.”
Talking about the creatives of the campaign, Sanjay Panday, Business Partner Karma (Division of DDB Mudra Group) says, “We opted to portray a different perspective of shopping during festive occasions, rather than the typical emotional festive narrative. Whilst humorously showcasing the festive moments shared by families, the campaign encourages them to spend their money wisely by making the most of the best prices at Brand Factory.”
The campaign will be extensively promoted on television, OOH and all social media platforms. Buy 1 get 1 free offer is valid from 14th to 25th June across all Brand Factory outlets in the country.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
