Ad Campaigns
Garodia Centre launches #MyDadMyHero campaign
MUMBAI: Garodia International Centre for Learning Mumbai (GICLM) has launched #MyDadMyHero campaign on the occasion of Father’s Day on 18 June.
As a part of the campaign, a four-minute short film directed by Nitesh Ranglani was released on their YouTube channel featuring the school kids talking and discussing their favourite Superheroes. Furthermore, the kids can be also seen telling us the ‘superhero like’ things their dads have done for them, thus concluding who their ‘real superhero’ is!
Every Garodia Education initiative is designed to be forward-thinking, innovative and ethical so that the students get an experience that empowers them for their future. #MyDadMyHero campaign aims to inculcate a sense of real love and care in the kids. Real care does not just make a dad stronger. It makes him a hero. So this Father’s Day let’s celebrate the ones that go above and beyond- the real heroes – our dads
Speaking about the campaign, Garodia Education managing director Nishant Garodia said “Education is the most powerful weapon which you can use to change the world. We aim to nurture their minds and help them discover, in their own way, the magic and joy of learning. Inculcating the correct values in the kids is an important part of our institution. This #MyDadMyHero campaign is an ode to all the fathers out there by our school kids – a film that spotlights the many ways dads are our heroes.”
Ranglani said, “It was an absolute pleasure shooting with the kids. They never made it feel like work in the first place. Their answers and approach towards life, was so genuine and innocent. Fullmarks to their parents and teachers for imbibing such wisdom and qualities.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
