MAM
GM Modular launches its fourth #DADTESTED ad film
Mumbai: GM Modular, India’s leading electrical solutions for modern living, has recently unveiled its fourth #DADTESTED ad film, featuring Bollywood’s beloved father-daughter duo, Suniel Shetty and Athiya Shetty. The ad film highlights the company’s premium LED lights, showcasing their ease of use and modern technology, making them the perfect choice for contemporary homes.
The ad film displays Athiya Shetty effortlessly adjusting the room’s lighting intensity using her smartphone, focusing on the convenient adaptation of GM Modular’s premium lighting solutions. However, it’s Suniel Shetty’s feedback that truly emphasises the user-friendly aspect, allowing users to tailor the lighting to their individual preferences.
The ad takes the viewers through the fun banter between the duo regarding the adjustment of the lighting intensity. With the tagline ‘Jaisa Mood, Waisi Light’ GM Modular portrays the spotlighting features of these premium lights as to how consumers can easily dim or brighten the intensity as per their mood.
Talking about the ad campaign, GM Modular CEO Jayanth Jain said, “We are thrilled to launch our fourth ad film, #DADTESTED, which not only demonstrates our cutting-edge LED lighting technology but also highlights the importance of meeting the diverse needs of our customers. By featuring the father-daughter duo, we aim to connect with families across the nation and showcase how our lighting solutions can seamlessly integrate into modern homes, providing both convenience and style”.
GM Modular focus on delivering innovative lighting solutions comes at a pivotal time for the comfort & lighting market. According to industry projections, the number of active households in this market is expected to reach a staggering 26.5 million users by 2028. This growing demand underscores the importance of companies like GM Modular in providing products that cater to the evolving needs and preferences of modern households.
The #Dadtested ad film is poised to capture the attention of a vast audience, solidifying GM Modular’s commitment to delivering solutions that seamlessly integrate into the lifestyles of modern households.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
