e-commerce
Boldfit expands reach with Blinkit
Mumbai: Boldfit, a leading name in health and fitness apparel, equipment, and supplements, is thrilled to announce its latest partnership with Blinkit, India’s premier quick commerce platform. This collaboration ensures that Boldfit’s premium products are now accessible for rapid 10-minute delivery across many cities in India, revolutionising the way fitness enthusiasts and health-conscious consumers access their essential products.
Boldfit has consistently been at the forefront of providing high-quality fitness gear, including workout gear, fitness equipment, and dietary supplements. With a commitment to enhancing the health and wellness journey of its customers, Boldfit’s new alliance with Blinkit is set to offer unprecedented convenience, ensuring that top-tier fitness products are just a few clicks away and delivered in record time.
Key highlights of the partnership:
10-minute delivery: Customers can now enjoy the convenience of having their favorite Boldfit products delivered to their doorstep in just 10 minutes, thanks to Blinkit’s efficient delivery network.
Extensive reach: The partnership covers numerous cities across India, bringing Boldfit’s extensive range of products to a wider audience and catering to the increasing demand for quick and reliable access to fitness essentials.
Premium product range: The collaboration includes the delivery of Boldfit’s full spectrum of offerings, from stylish and functional workout apparel to state-of-the-art fitness appliances and scientifically formulated supplements.
Boldfit CEO Pallav Bihani expressed his excitement about the partnership, stating, “At Boldfit, we are always looking for innovative ways to enhance the customer experience. Our collaboration with Blinkit represents a significant step forward in achieving this goal. By leveraging Blinkit’s robust delivery infrastructure, we are ensuring that our customers can maintain their fitness and wellness routines without any interruptions.”
With this groundbreaking collaboration, Boldfit and Blinkit are poised to make a substantial impact on the health and fitness landscape in India. Customers can now enjoy the ultimate convenience of having Boldfit’s exceptional products delivered swiftly, empowering them to stay committed to their health and fitness goals with ease.
e-commerce
Amazon India slashes fees to boost seller growth
Zero referral fees now on over 12.5 crore products under Rs 1,000, Easy Ship fees cut by over 20 per cent from 16 March 2026.
MUMBAI: Amazon India just dropped fees like confetti because when sellers save up to 70 per cent, even the checkout cart starts celebrating. Amazon India today announced a major fee reduction to supercharge growth for lakhs of sellers, expanding zero referral fees coverage more than 10x from 1.2 crore products in 2025 to over 12.5 crore products priced under Rs 1,000 across 1,800 plus categories. Effective 16 March 2026, the changes also include a more than 20 per cent cut in Easy Ship fees for products below Rs 300, plus savings of up to 90 per cent plus on selling fees for the second unit when multiple units ship in one box.
Easy Ship where sellers store products at their premises while Amazon handles pickup and delivery remains a favourite for small businesses and those scaling up, thanks to lower upfront logistics costs. The revisions aim to make selling more profitable, especially for entrepreneurs in Tier 2 and Tier 3 cities.
Amazon India director of selling partner services Amit Nanda said, “Building on last year’s fee reductions, we are now expanding that commitment to benefit a much larger cohort of sellers. By eliminating referral fees across 1,800 plus categories and reducing logistics costs, sellers can save up to 70 per cent in fees.”
Illustrative per-unit savings (effective 16 March 2026, products under 500g):
Fashion jewellery necklace set (Rs 999, Easy Ship), total fees drop from Rs 324 to Rs 100, a 69 per cent reduction (save Rs 224).
Earphones (Rs 798, Fulfilled by Amazon), total fees fall from Rs 248 to Rs 109, a 56 per cent reduction (save Rs 139).
T-shirt (Rs 299, Easy Ship), total fees reduce from Rs 71 to Rs 56, a 21 per cent reduction (save Rs 15).
Earthen Story (a Bengaluru-based seller) co-founder Ashish Agarwal reflected on last year’s changes, “When Amazon axed referral fees on products under Rs 300 last year, it was a game-changer… The result? 50 per cent explosive growth, with more momentum to conquer even bigger categories.”
Sellers can choose from three fulfilment options, self-ship, Easy Ship, or Fulfilled by Amazon (FBA). The fee cuts reinforce Amazon’s push to pass operational efficiencies back to sellers and customers in one of the world’s fastest-growing e-commerce markets.
In a platform where every rupee saved can fuel the next listing, Amazon isn’t just tweaking numbers, it’s handing sellers rocket fuel to scale faster, sell smarter, and keep the cart rolling.
