DTH
DTH subscriber addition disappointing in calendar 2016
BENGALURU: The carriage industry — more specifically the direct-to-home or DTH industry — has had a disappointing calendar year 2016 (CY-16) going by data provided by the Telecom Regulatory Authority of India (TRAI) in the first edition of its Yearly Performance Indicator Report of the Indian Telecom Sector for 2016 (IR-2016). This was mentioned by indiantelevision.com earlier after some players declared their results for fiscal and fourth quarter ended 31 March 2017. (FY-17 and Q4-17).
Substantiating our findings, the TRAI report says that in CY-16 the registered DTH subscriber base grew only 14.45 percent from 84.8 million in CY-15 to 97.05 million in CY-16. A further downside was that the active subscriber base grew just 11.91 percent to 62.65 million in CY-16 from 55.98 million in CY-15. In absolute numbers this means that a little more than half (54.45 percent) of the registered suppliers (12.25million) added were active suppliers (6.67 million).
The DTH industry had expected to grab a substantial percentage of the analogue cable subscribers from DAS Phase IV, – the sunset date for which had been extended by the government to 31 March 2017 from the earlier date of 31 December 2017.
Please refer to the figure below for the market share of the six private pay DTH players in India. According to TRAI data, these three players had a 68 percent share of the private DTH market. Besides the six private pay DTH players, Doordarshan’s (DD) FreeDish DTH service is a major player and is the largest DTH player by far in terms of subscribers with an estimated 15 million or 1.5 crore subscribers in 2015 as per the KPMG-FICCI Indian Media and Entertainment Industry Report 2016 (KPMG-FICCI M&E Report 2016) titled The Future: Now streaming. It must however be noted that an exact number for registered or active subscribers is not available even with DD, since this is a free DTH service.
Of the 6.67 million active DTH subscribers added by the industry, 4.65 million (69.72 percent) were added by three major DTH players whose information is available in the public domain. They are Bharti Airtel’s digital TV services or Airtel DTH, Dish TV and Videocon DTH.
DAS was a huge opportunity for all the players in the television carriage ecosystem – in phase IV alone, this meant about 42 million analogue cable television homes. It is quite obvious from TRAI data that the industry has failed to do so. The DTH players could capitalize on just about 16 percent of this opportunity. And despite the extension of the sunset date to 31 March, 2017, DTH subscriber growth has slowed down even further, if one were to go by the subscribers added by the three big players mentioned above in the fourth financial quarter (1 January 2017 to 31 March 2017) – the three added a shade above half a million subscribers combined in Q4-17. Please refer to the figure below for the subscriber addition data by the three major players.
In FY-16 (year ended 31 March 2016) , the three players had added about 65 percent more subscribers in absolute numbers at 4.93 million as compared to the 3.81 million added in FY-17 (year ended 31 March 2017).The DTH industry witnessed a slowdown in subscriber growth even in the previous financial year. Combined subscriber additions for the annual period ended 31 March 2016 (FY-16) vis-Ã -vis the previous year (FY-15) grew by 14.8 percent of the three pay-direct to home operators in India. This subscriber growth rate was however a little less than half that these entities had in FY-15 at 24.7 percent as compared to FY-14.
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DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
