Applications
From lab to end-user: India launches TV, radio & FB integrated server ‘Sagar Vani’
MUMBAI: The India government, in order to effectively disseminate ocean-related advisories from the lab to the end-user, has developed ‘Sagar Vani’.
The union minister for science & technology, earth sciences and environment, forest & climate change Harshvardhan has launched the ‘India Quake’ app and ‘Sagar Vani’ at the Foundation Day of Ministry of Earth Sciences in New Delhi on 27 July.
‘Sagar Vani’ is a software platform where various dissemination modes will be integrated on a single central server. It ’ includes multi-lingual SMS, Voice Call / Audio Advisory, Mobile Apps (User / Admin modules), Social Media (Facebook, Twitter, etc.), Email, GTS, Fax, Digital Display Boards, Radio / Television broadcast units, IVRS, Cloud Channels, etc. The system also has facility to provide access to various stakeholders so that they too will be able to further disseminate information and alerts to the user community.
‘Sagar Vani’ system compares with the most advanced countries’ services in terms of speed of delivery, omni channel capabilities and diverseness of services. With this system, the services will be disseminated in local languages using advanced artificial intelligence and machine learning capabilities. For the first time in India, Sagar Vani is also using the power of television and cable network mediums for topical and alert dissemination services.
ESSO-Indian National Centre for Ocean Information Services (INCOIS) under Ministry of Earth Sciences (MoES) provides ocean information services for the benefit of various user communities in India. The services are more fruitfully utilized when the advisories reaches the end user in timely manner and in user readable format. Now-a-days ICT facilities in the country are accessible to large population of the country and that plays a major role in effective dissemination of information to the end user. ESSO-INCOIS has adopted the state-of-the-art technologies and tools available in the country for the timely dissemination of Ocean Information and Advisory Services that includes Potential Fishing Zone (PFZ) advisories, Ocean State Forecast (OSF), High Wave Alerts and Tsunami early warnings.
Presently, the advisories are being disseminated to the stakeholders from different service sections and through various stakeholders and partners, which might cause delay in dissemination of the services. In order to timely disseminate the advisories, ‘Sagar Vani’ has been developed by ESSO-INCOIS through Gaian Solutions Pvt. Ltd.
The ‘Sagar Vani’ will now serve the coastal community, especially the fishermen community with the advisories and alerts towards their livelihood as well as their safety at Sea.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
