MAM
ace turtle appoints Karandeep Singh Jaiya as chief business officer
Mumbai: ace turtle, India’s leading technology-native retail company today announced the appointment of Karandeep Singh Jaiya as the chief business officer. In his new role, Karandeep will lead business operations of a cluster of brands. His vision and strong leadership skills will propel the expansion of ace turtle’s fashion and toys portfolio, fostering innovation, and enriching the shopping journey for customers nationwide.
Karandeep boasts a remarkable 25 years of experience with extensive retail domain expertise across India and the UAE. He excels in various areas, including P&L management, buying & merchandising, and retail operations. His proficiency spans diverse categories and formats, encompassing apparel, homeware, beauty products, fashion, and electronics. Additionally, he possesses proven skills in crafting buying and revenue strategies for e-commerce platforms.
Commenting on the appointment, ace turtle CEO Nitin Chhabra said, “Our brands are in a strong growth phase with tremendous potential. We are delighted to have Karandeep onboard and believe his business acumen, rich experience, and leadership will be critical in driving the business of our brands across India.”
Karandeep brings a proven track record of leadership to ace turtle. Prior to joining, he served as brand head for Jack & Jones at Bestseller India, where he helped grow the brand’s market presence. His experience spans key leadership roles across India and the Middle East. Notably, he managed a $180 million business as business head at Lifestyle, Landmark Group, Dubai, overseeing 180 stores and e-commerce channels across the GCC. Early in his career, he spent 14 years at Shoppers Stop leading their buying & merchandising function. There, he successfully revitalized their denim business and managed a significant revenue portfolio.
Embarking on his new role, ace turtle chief business officer Karandeep Singh Jaiya said, “As the retail industry shifts to tech-driven omnichannel mode in India, ace turtle stands at the forefront of innovation in this realm. I am deeply inspired by the company’s relentless pursuit of retail innovation, setting new standards in the industry by utilising its proprietary technology, through data science from design to fulfilment to meet the ever-evolving needs of the customers. I look forward to partnering with the talented team at ace turtle and helping deliver business growth, seamless operations and exceptional value to our consumers.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
