iWorld
Can’t wait to harness Millarworld’s creativity, says Netflix’ Sarandos
MUMBAI: Streaming giant Netflix is making great strides both, in India and abroad. It has made its first-ever acquisition, buying comic book publishing powerhouse Millarworld. Netflix recently announced two new original series from India — Selection Day and Again. Netflix vice president of international original series Erik Barmack said the India projects had specifically local subjects, but would be great for its global audience.
Millarworld’s seems like a natural progression in Netflix’s effort to work directly with skilled creators and also acquire intellectual property which has stories having compelling characters and timeless, interwoven fictional worlds.
Millarworld was founded by Mark Millar, the legendary creator of iconic characters and stories such as Kingsman, Kick-Ass, and Old Man Logan, Advanced Television reported. Netflix and Millar together will bring Millarworld’s portfolio of critically-acclaimed character franchises to life through television series, films and kids’ shows to global Netflix members. Millarworld will be continuing to create and publish stories and character franchises — now under the Netflix label.
Netflix chief content officer Ted Sarandos said, as creator of the most memorable characters and stories in recent history, ranging from Millarworld’s Kick-Ass, Kingsman to Marvel’s The Avengers and Wanted and Reborn franchises, Mark was as close as one can get to a modern-day Stan Lee,.
Millar said that it was the third time in history a major comic book company was bought at this level. He believes: Netflix is the future, and Millarworld couldn’t have a better home.
In his eight years at Marvel, Millar developed books that inspired the first Avengers movie, Captain America: Civil War, and Logan (Wolverine), which together grossed over $3 billion in worldwide box office.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
