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MAM

Airtel CEO Vittal heads IndIAA Awards jury

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MUMBAI: The India chapter of the International Advertising Association (IAA) has released a list of initial confirmations of jury members for the third edition of their IndIAA awards which would be presented in Mumbai on 8 September at the St. Regis Hotel, Mumbai.

The high profile jury members who will judge what has been positioned as “the awards for real, hardworking advertising, backed by real budgets” are:

Gopal Vittal, CEO Bharti Airtel – Chairman

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Members:
Sunil Duggal, CEO, Dabur India
Suresh Narayanan, CMD, Nestle India
Shikha Sharma, MD & CEO, Axis Bank
Sunil Kataria, Business Head, India and SAARC, Godrej Consumer Products and President, ISA
Nitish Kapoor, SVP Regional Director South Asia & Managing Director, Reckitt Benckiser India
Sanjeev Bikchandani, Founder & Executive Vice Chairman, Info Edge

IndIAA Awards Committee chairman Pradeep Guha said: “Any award is only as good as the jury who judges it, and I am very pleased to announce such a stellar list of names. These are people who have judged advertising every day and are best suited to decide on the merit of real work.”

IAA India Chapter president Neeraj Roy said: “We all recognise the importance of real advertising that is created following a brief, and which has passed through the rigor of client approval, to address a genuine need in the market. This jury will lend their expertise to pick deserving winners, and the teams comprising the CMO/Brand Managers, the agencies behind creating the work and placing them on media, will together go up on stage to collect the Awards.”

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IAA Global SVP & president-elect Srinivasan Swamy said, “The jury’s stature and their commitment will reflect very positively on the results that will be declared. I am pleased to hear that Mathrubhumi has come forward as the Title Partner for the second year in succession.”

Mathrubhumi JMD M V Shreyams Kumar said: “Being in the news space, credibility is very important to us. Awarding real advertising therefore appealed to us. The announcement of such a distinguished jury only adds to that credibility factor.”

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MAM

Schneider Electric launches One Unit Mission for Women’s Day

Green Yodha 2.0 urges every Indian household to save one unit of electricity daily.

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MUMBAI: Schneider Electric just flipped the switch on savings because this Women’s Day the brightest idea isn’t a new bulb, it’s turning one unit off. Schneider Electric launched the second phase of its Green Yodha initiative, ‘One Unit Mission’, on International Women’s Day 2026, calling on every Indian household to save at least one unit of electricity daily. The campaign was flagged off in Delhi by chief minister Rekha Gupta, actor and sustainability advocate Bhumi Pednekar, and other dignitaries.

Rekha Gupta said, “Delhi’s journey towards clean, resilient growth begins with how efficiently we use the energy we already have. Green Yodha 2.0 reminds us that every citizen is a stakeholder in India’s energy future, and saving one unit of power today is an act of nation-building for tomorrow.”

Schneider Electric India zone president, MD & CEO Deepak Sharma added, “India is entering a decade of unprecedented growth, and that growth will require enormous amounts of energy. The real challenge is not just how much power we produce, but how intelligently we use it. If every Indian household saves just one unit of electricity a day, the impact would be equivalent to planting billions of trees or taking millions of cars off the road.”

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Schneider Electric India, vice president of marketing Rajat Abbi noted, “Sustainability becomes real when it is simple and measurable. The One Unit Mission is about turning awareness into everyday action.”

In FY 2023–24, India’s energy-efficiency programmes (PAT, UJALA, S&L, SLNP, CAFÉ) collectively saved 53.6 million tonnes of oil equivalent, avoided 321 million tonnes of CO₂ emissions, and reduced energy expenditure by Rs 2 lakh crore equivalent to nearly 6 per cent of national primary energy supply.

The initiative aligns with government efforts on efficient cooling, appliance standards and the Bureau of Energy Efficiency’s state-level SEEI FY 2024 framework, emphasising demand-side efficiency as a cost-effective complement to new generation capacity.

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In a nation sprinting toward brighter, bigger tomorrows, Schneider isn’t selling more power, it’s quietly handing every household a daily superpower: the ability to save one unit and help light up a cleaner, more efficient future, one thoughtful switch at a time.

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