Asian Paints adhesives TVC – a humourous take on ‘joints’

MUMBAI: Have you met Vicky Contractor? It’s time to tune in to the engaging digital film that presents Asian Paints’ range of adhesives catering to carpenters and contractors. 

The campaign revolves around the good-natured, diligent and ambitious Vicky Contractor. With a tagline like ‘Choice Tarakki Ki’, the film leaves a pertinent message about making progressive choices.

Created by creative agency McCann, the digital film traces the journey of Vicky portrayed by Nawazuddin Siddiqui who begins as a carpenter alongside his brother. With interesting moments, it showcases how the choice of using Asian Paints adhesives is what propels Vicky to greater heights unlike his brother.