Brands
Complan goes for brand makeover, focuses on WB & TN
MUMBAI: Complan, a health drink brand, is going through a complete brand makeover and has adopted a new brand philosophy – Don’t Just Be Tall, Stand Tall. Complan has lined up a series of media innovations to reintroduce the brand in the market.
The brand refresh for the new Best Ever Complan will come alive in two phases. Phase one will include innovations on television and radio. West Bengal being the largest market for Complan, the brand has tied up with the number one show, Dadagiri on Zee Bangla, which is hosted by none other than cricketing legend – Sourav Ganguly. For the entire season that consists of 70 episodes, Complan is the presenting sponsor of Dadagiri.
Kolkata’s popular rock band Chandrabindoo has composed a song on Complan’s new brand philosophy. The song revolves around the idea of success that is inclusive and shared because when success is shared, it tastes even better. The song was splashed across all leading radio channels in West Bengal for a week capturing around 60,000 seconds.
The second phase of the campaign will be unveiled in the later months of the year.
Kraft Heinz India CMO Vikramjeet Singh said, “We agree and believe in the idea of success that is unselfish, inclusive and shared because when success is shared, it tastes even better.”
Initiative vice president media planning Neha Rastogi said, “The objective was to take a leadership position in markets such as West Bengal and Tamil Nadu.”
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
