iWorld
Floyd Mayweather vs Conor McGregor boxing fight on Indian OTT VEQTA4
NEW DELHI: The much awaited boxing match between the two biggest stars from the world of boxing and Mixed Martial Arts, Floyd Mayweather and Conor McGregor, in Las Vegas can be seen in India on the country’s only dedicated sports OTT service VEQTA.
The OTT has bagged the broadcasting rights for the fight on 27 August at 9:00am (IST). VEQTA is the official broadcaster of the fight in India and will live stream the fight only on its digital platforms VEQTA.in and its Android and IOS Apps. This will be the first global mega sports event to be shown on OTT format in India.
VEQTA in an official statement said today: “India currently has around 220 to 250 million smartphones and is expected to touch more than 500 million by 2020 reported by an industry analyst. So with rising smartphone sales, falling data tariffs, 4G rollout and improvement in payment gateways, OTT market, an important growth driver in India’s digital space, is growing at a dynamic pace of 35-40 % Y-O-Y”.
VEQTA co-founder & director Gaurav Gill, “We will be Live Streaming all the action on VEQTA.in and the VEQTA Android & IOS Apps. Floyd Mayweather vs. Conor McGregor is a matchup that pits the legendary boxer Mayweather against the all-time MMA great McGregor in a one of its kind event.
“As the home of global sports in India, VEQTA’s aim is to bring the best premium sports content to fans from all across the globe. Fight sports is the second biggest sports category in India and has a relatively young audience for whom digital is fast emerging as the first screen. With this event VEQTA aims to reach out to the fans of boxing, mixed martial arts, fight sports and sports fans in general,” he added
Fans in the India will be able to watch the historic fight of the millennium live on VEQTA.in, on 27 August 2017 at 9:00am (IST), and the under-card fights will be broadcast Live on the platform from 6:30 am (IST) onwards. The fights will also be available on the platform for sports fans to view on a video on demand basis after the event.
The event will take place in the T-Mobile Arena on the Las Vegas Strip in Nevada, U.S.A. Las Vegas hosts most of the major boxing championships and UFC fights.
VEQTA will be Live Streaming all the action from the event on its digital platforms. The app can be downloaded and subscribed for Rs. 99 only, to get unlimited access to over 6000 hours of live sports all-round the year.
· Website – https://veqta.in/
· Android – https://play.google.com/store/apps/details?id=com.app.veqta&hl=en
· iOS – https://itunes.apple.com/in/app/veqta/id1044161618?mt=8
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
