Ad Campaigns
Star Sports releases TVC of Kangaroo facing off a Tiger, from 17 Sept
MUMBAI: Star Sports has kicked off its campaign for Paytm India v Australia ODI series with a TVC to depict the two formidable opponents as a Kangaroo facing off a Tiger. The five-match ODI series which will be followed by three T20Is starts on 17 September, 2017. It is claimed that the TVC has been viewed over six million times since its release.
The film, with its “wild” feel and distinctive music, captures the anticipation and excitement around the series, and the Indian fans will hope that the Tiger prevails over the Kangaroo yet again! Earlier this year, a hard fought Test series (Ind 2 – 1 Aus) saw new rivalries being born and friendships being fractured. Both sides are led by aggressive captains and will play to win.
The upcoming ODI & T20 lineup promises to be the most anticipated series of the season. This series will also define the next chapter in the rivalry between these two cricketing powerhouses and possibly settle the Kohli Vs Smith debate as well.
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A Star India Spokesperson said, “This campaign is unique and different from any other sports campaign; and we are pleased with the response it has garnered. We look forward to some exciting cricket between the two powerhouses in the lead up to the festive season.”
Former Australian cricketer Mike Hussey said, “Winning in India has always been a priority for any Australian side & this series is a great opportunity for the Australian team to upset India at home. I am excited & I look forward to witnessing this great cricketing battle between two top sides & also to the Kohli Vs Smith clash!”
This year, Star Sports and Hotstar bring to cricket fans exciting action right from Diwali to Christmas starting with the India v Australia series, followed by New Zealand’s tour to India (3 ODIs and 3 T20Is) and culminating with Sri Lanka’s tour to India (3 ODIs and 3 T20Is).
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
